Senior Director, Brand Marketing

We’re looking for a forward-thinking Head of Brand Marketing to lead a major brand evolution and fuel our next phase of growth. This is a unique opportunity to take full ownership of our brand’s identity, bring strategic vision to life, and position us as the go-to destination for consumers seeking financial services. The ideal leader blends creativity, brand transformation expertise, and a data-driven marketing mindset.

Your Mission: Shape the Brand of the Future

This role is built for someone who thrives as both a strategic architect and a hands-on creator. You’ll spearhead early creative concepts and messaging while building a scalable brand marketing engine. You’ll start with a small team of two and strong agency support to drive meaningful impact quickly.

• Build the Brand Platform: Turn the brand strategy into a comprehensive platform, identity system, and company-wide playbook. Clarify our brand promise, narrative, and value proposition.
• Lead Brand Transformation: Refresh the visual identity, voice, and design system to create a more modern, emotional, and distinctive brand. Establish the processes and governance needed for consistency across every touchpoint.
• Align Storytelling & Performance: Create unified messaging frameworks and CTAs that support both compelling brand stories and measurable performance across paid media, the website, and product experiences.
• Bring the Brand Into Product: Work closely with Product, UX, and Editorial to ensure the brand is woven throughout the customer journey—from acquisition to on-site experience to in-product content.

What You Bring

• Brand Transformation Expertise: 10 years leading brand strategy or integrated marketing with a track record of successfully rebuilding or elevating major brands.
• Industry Insight (Big Bonus): Experience in financial services, fintech, or similarly complex consumer sectors is highly valuable.
• Digital & Product Strength: Proven success working with Product and UX teams to integrate brand principles into digital experiences.
• Builder DNA: A collaborative, inspiring leader who thrives in creating structure from ambiguity and building new capabilities from the ground up.

Essential Skills

• Budget Leadership: Experience overseeing an omnichannel budget at the seven-figure level.
• Brand Identity Expertise: Deep knowledge of identity systems, narrative development, design language, and brand governance.
• Performance Alignment: Ability to connect brand marketing efforts to measurable outcomes with clear frameworks for testing and iteration.
• Product Integration: Strong understanding of how to infuse brand strategy into product surfaces, web journeys, and customer experiences.
• Messaging Mastery: Skilled at simplifying complex concepts and creating cohesive messaging systems across all channels.
• Hands-On Capability: Comfortable rolling up your sleeves to drive early creative and message development while building long-term infrastructure.
• Inspirational Leadership: Known for uniting cross-functional partners—creative, product, and more—around a shared brand vision.