Marketing Analytics Product Specialist

Location: Charlotte, NC (Hybrid - Onsite Tuesday-Thursday)
Duration: 12-Month Contract
Pay Rate: $30-$36 per hour
Schedule: Full-time, standard business hours

We are seeking a Marketing Analytics Product Specialist to support a high-impact corporate retail initiative focused on evolving a customer loyalty value proposition. This role blends product ownership, marketing analytics, and business project leadership, serving as a central connector between Product, Marketing, Analytics, Technology, and Operations.

The ideal candidate brings strong retail business experience, excels at managing complex, cross-functional initiatives, and is comfortable driving execution while translating insights and requirements into customer-facing outcomes.

Product & Initiative Ownership

• Lead day-to-day execution for a loyalty value proposition refresh, owning the integrated project plan, milestones, timelines, and dependencies

• Take accountability for end-to-end delivery, ensuring key initiatives progress on time and align with business objectives

• Act as a business owner for marketing and loyalty-related workstreams, ensuring alignment across teams

Marketing Analytics & Cross-Functional Delivery

• Partner with Marketing and Analytics teams to support insight-driven decisions related to customer value, engagement, and loyalty performance

• Coordinate workstreams across Product, Marketing, Analytics, Technology, Finance, Operations, and Legal/Compliance

• Track deliverables across teams and proactively address risks, gaps, or dependencies

Project Governance & Communication

• Lead recurring project meetings, standups, and governance forums

• Document and distribute meeting notes, action items, and follow-ups

• Develop clear, concise project updates for senior stakeholders and executive leadership

• Maintain visibility into risks, issues, and decisions to support timely escalation and resolution

External Partner & Vendor Coordination

• Manage coordination with external agencies and partners to ensure timelines and deliverables are met

• Serve as the primary point of contact for partner-related project updates

Requirements, Testing & CX Support

• Assist in the creation, review, and validation of business requirements documentation

• Participate in User Acceptance Testing (UAT) for customer-facing UX/CX components, ensuring marketing and customer experience objectives are met

• 5 years of retail industry experience, with exposure to marketing, loyalty, analytics, or product-led initiatives

• 5 years of experience leading cross-functional business initiatives or projects (business-side focus preferred over IT)

• Strong organizational skills with hands-on experience using PMO or project tracking tools

• Advanced proficiency in Microsoft Excel and PowerPoint

• Excellent written and verbal communication skills, including experience presenting to leadership

• Strong analytical thinking, problem-solving, and decision-making skills

• Proven ability to collaborate effectively across diverse functional teams

• Experience supporting customer loyalty programs, marketing analytics, or value proposition development

• Exposure to customer-facing digital experiences (UX/CX) in a corporate retail environment

• Experience working in a hybrid, executive-facing corporate setting

• High-visibility corporate retail initiative

• Strong blend of marketing analytics, product ownership, and business execution

• Opportunity to influence customer loyalty strategy and experience
  
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