Associate Director of B2B Marketing

A leading financial services organization is seeking a seasoned Associate Director of B2B Marketing to lead high-impact marketing initiatives that expand its auto dealer network, support sales enablement, and elevate brand presence in the marketplace. This role sits within a strategic team that governs how the brand shows up externally and partners closely with sales, auto, digital, tech, customer marketing, and legal/compliance teams.

This is a hybrid role, onsite 3 days per week in either Baltimore, MD or Wilimington, DE.

Associate Director Of B2B Marketing Responsibilities

• Develop and execute lifecycle marketing strategies that attract, activate, and retain auto dealer partners.
• Build brand awareness for the auto lending program as a trusted solution for new vehicle purchases.
• Design and deploy multi-channel campaigns (email, mail, digital, in-branch, sales) in collaboration with internal stakeholders.
• Create compelling messaging and content that clearly communicates program value to dealer audiences.
• Support sales teams with targeted collateral, signage, and materials that entice dealer participation and drive engagement.
• Manage trade show strategy and execution, including pre-event planning, on-site activation, and post-event follow-up. - Oversee merchant network merchandising, including branded swag and in-branch materials that reinforce program visibility.
• Develop educational and enablement content for in-branch workshops and initiatives, ensuring alignment with brand messaging and strategic goals.
• Serve as a strategic partner to the auto and sales teams, understanding their needs and translating them into actionable marketing solutions.
• Manage incoming sales promotion requests, assess feasibility, and propose realistic, brand-aligned marketing approaches.
• Lead the development of marketing hierarchy and messaging frameworks to guide team member activation and customer communication.
• Gather field feedback and performance data to optimize campaigns and enablement tools.
• Present results and insights to leadership, informing future strategy and investment.
  
  

Associate Director Of B2B Marketing Requirements

• Minimum 5-10 years in strategic B2B marketing with an established track record in successfully driving partner acquisition and engagement. Experience in financial services, franchise models or auto dealer relationships preferred.
• Proven ability to lead marketing campaigns across channels, including email; experience with Adobe Campaign or similar platforms is a plus.
• Strong understanding of how to enable marketing strategy in B2B environments.
• Experience developing sales enablement materials and merchandising strategies that drive partner engagement.
• Exceptional business acumen, executive presence, and the ability to influence and collaborate with demanding sales teams and senior leaders.
• Skilled problem solver with the ability to manage complex projects and competing priorities.
• Proficiency in Microsoft Office, especially in creating persuasive presentations and strategic storytelling.
• MBA or relevant Bachelor's degree required.
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

bailey.oconnell@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: : BO5-1882629L803 -- in the email subject line for your application to be considered.***
  
  

Bailey O'Connell - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 11/04/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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