Director of Training

A high-performing personal training studio in Concord, CA, is hiring a Director of Training/General Manager to lead sales, member experience, and team development. This role is ideal for someone who thrives in a growth-focused environment, enjoys connecting with people, and can drive studio performance through strong leadership and relationship-based coaching.

This is a full-time, performance-incentivized position with direct influence on the success and culture of the studio.

Why this role matters

The Director of Training is responsible for sales performance, operational excellence, membership retention, and building a high-accountability training culture.

You will coach small-group personal training sessions (up to 6 clients) for approximately 10 hours per week, with the remaining time dedicated to sales follow-up, community engagement, staff development, and client success.

Key responsibilities

• Lead all sales efforts during studio ramp-up with the goal of reaching and maintaining 130–150 members

• Build a supportive, accountability-driven training community

• Deliver exceptional client engagement, including InBody assessments, goal setting, and ongoing relationship management

• Oversee staff scheduling, performance, and operational standards

• Conduct weekly team meetings to support growth, communication, and consistency

• Coach, mentor, and evaluate trainers to ensure premium service delivery

• Track KPIs to maximize member satisfaction and retention

• Collaborate closely with ownership to support studio goals and ensure smooth daily operations

• Resolve operational challenges that impact profitability and client experience

• Complete and review payroll accurately and on schedule

• Support additional operational tasks as needed

Core requirements

• 3–5 years of fitness management and sales experience preferred

• Nationally recognized personal training certification (NASM, ACE, ACSM, NSCA, ISSA, etc.) or a degree in Exercise Science/Kinesiology

• Experience leading teams in a boutique or high-end fitness environment

• Strong sales background with a track record of hitting goals

• Ability to hire, coach, train, and develop staff

• Excellent communication, consultation, and relationship-building skills

• Strong time-management, organizational, and operational leadership abilities

• Business acumen across financial, staffing, and client-experience metrics

• Comfort with fitness technology platforms; familiarity with Mindbody, Trainerize, or GoHighLevel is a plus

• Availability for morning, evening, and weekend hours
  

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