Retail Audience Marketing Manager

Role: Retail Audience Marketing Manager

Location: Weston Phase 10, FL  (Hybrid – In Office Tuesday, Wednesday, Thursday)
Schedule: Monday–Friday, 8:00 AM–5:00 PM EST
Hours: 40 hours per week; no overtime or weekend expectations
Contract Duration: Initial 3-month contract with potential for extension based on project needs and performance
Interview Process: Two rounds via Microsoft Teams (30 minutes each)

Position Overview

The Retail Audience Marketing team is seeking a strategic and collaborative Retail Audience Marketing Manager to drive growth across key retail segments and buying audiences.

This role will develop deep expertise in the retail industry, including store operations, frontline workforce challenges, and evolving customer expectations, to create messaging and programs that resonate with retail leaders.

The ideal candidate will partner closely with sales and cross-functional teams to develop insight-driven messaging and content that supports pipeline generation, account engagement, and revenue growth across campaigns, field programs, and events.

Key Responsibilities

Retail Audience & Messaging Strategy

• Define retail audience segments, including store operations, HR, and workforce management leaders.
• Identify buying triggers and customer journeys aligned with retail priorities such as labor optimization, employee retention, and customer experience.
• Develop differentiated messaging that connects retail business challenges to measurable outcomes.
• Collaborate with field marketing, sales, and brand teams to ensure messaging is customer-centric, consistent, and drives engagement and conversion.

Content Development & Storytelling

• Create retail-specific, customer-led content, including customer success stories, sales talk tracks, campaign assets, and executive briefs.
• Translate complex retail workforce challenges into compelling narratives that demonstrate business value and real-world impact.
• Align content with campaign priorities and field needs to improve sales activation and accelerate deal progression.

Program Activation & Field Alignment

• Execute retail audience strategies across campaigns, industry events, field marketing initiatives, and sales plays.
• Partner with field marketing and sales leaders to ensure messaging and content are effectively leveraged in-market.
• Support key customer engagements, events, and industry interactions by connecting strategy to real-world selling opportunities.

Optimization & Innovation

• Use data, field feedback, and AI-driven insights to refine audience segmentation and improve messaging effectiveness.
• Identify opportunities to simplify, standardize, and scale high-impact retail marketing programs.
• Continuously optimize content and programs to support pipeline growth and revenue objectives.

Required Qualifications

• Bachelor''s degree in Marketing, Communications, Business, or a related field.
• 8 years of experience in marketing, content strategy, audience marketing, or industry-focused marketing roles.
• Demonstrated success developing clear, compelling, sales-ready messaging and content that drives business outcomes.
• Strong cross-functional collaboration experience with sales, field marketing, product, and brand teams.
• Excellent written, verbal, and interpersonal communication skills.

Preferred Qualifications

• Experience in retail marketing or supporting retail-focused go-to-market strategies.
• Understanding of retail operations, customer experience, and frontline workforce dynamics.
• Experience within B2B SaaS, workforce management, or HR technology environments.
• Proven ability to develop industry-specific messaging, campaigns, and go-to-market programs.
• Ability to translate industry insights into actionable strategies that drive pipeline and revenue growth.

Role Impact

This individual contributor role serves as a key strategic partner to sales and marketing teams, shaping how the organization engages retail buyers through differentiated messaging, high-impact content, and programs that deliver measurable business outcomes.