What are the responsibilities and job description for the Interim Director of Performance Marketing position at Talener?
Company
Our client is a rapidly growing, digital-first healthcare technology company transforming how consumers discover, purchase, and engage with healthcare products and services online. With millions of customers, a sophisticated direct-to-consumer business, and over $15M in annual paid media spend, they're seeking an experienced marketing leader to provide strategic leadership during a critical transition period.
Location
Interim Director of Performance Marketing (Contract)
We're seeking an experienced Interim Director of Performance Marketing to provide leadership during a maternity leave while helping scale one of the largest D2C acquisition programs in healthcare.
This is a highly visible role responsible for overseeing paid media strategy, channel performance, attribution, and incrementality across a $15M marketing budget. You'll partner closely with executive leadership, finance, analytics, and agency partners to ensure marketing investments are driving measurable business results.
While this is a strategic leadership position, we're looking for someone who has been hands-on in paid media and can confidently evaluate campaign performance, challenge assumptions, and guide optimization efforts.
Responsibilities
Our client is a rapidly growing, digital-first healthcare technology company transforming how consumers discover, purchase, and engage with healthcare products and services online. With millions of customers, a sophisticated direct-to-consumer business, and over $15M in annual paid media spend, they're seeking an experienced marketing leader to provide strategic leadership during a critical transition period.
Location
- 100% Remote (U.S.)
- EST hours required (Eastern Time candidates preferred)
Interim Director of Performance Marketing (Contract)
We're seeking an experienced Interim Director of Performance Marketing to provide leadership during a maternity leave while helping scale one of the largest D2C acquisition programs in healthcare.
This is a highly visible role responsible for overseeing paid media strategy, channel performance, attribution, and incrementality across a $15M marketing budget. You'll partner closely with executive leadership, finance, analytics, and agency partners to ensure marketing investments are driving measurable business results.
While this is a strategic leadership position, we're looking for someone who has been hands-on in paid media and can confidently evaluate campaign performance, challenge assumptions, and guide optimization efforts.
Responsibilities
- Lead strategy across Paid Search, Meta, CTV, Affiliate, and emerging acquisition channels.
- Oversee pacing, budget allocation, channel performance, and weekly business reporting.
- Drive attribution and incrementality measurement, including iROAS, geo testing, MMM, and experimentation.
- Partner with internal analytics teams and agency partners to translate data into actionable business recommendations.
- Present marketing performance and strategic insights to executive leadership, including Finance, COO, and CFO.
- Monitor multiple revenue streams and identify opportunities to improve acquisition efficiency and business performance.
- Collaborate cross-functionally with Data, SEO, and Marketing leadership while operating independently in a fast-paced environment.
- 5 years of paid media experience with recent leadership experience.
- Strong expertise in Google Ads/Paid Search and Meta.
- Direct-to-consumer (D2C) marketing experience.
- Experience managing large paid media budgets ($10M preferred).
- Deep understanding of attribution, incrementality, iROAS, geo testing, and marketing measurement.
- Experience partnering with agencies and interpreting MMM/attribution models.
- Executive-level communication skills with experience presenting performance insights to senior leadership.
- Proven ability to operate independently and lead in highly cross-functional organizations.
- Healthcare or regulated industry experience.
- Experience with Connected TV (CTV), Affiliate Marketing, YouTube, or emerging paid channels.
- Familiarity with Answer Engine Optimization (AEO).
- Experience working alongside data science or marketing analytics teams.
- Experience leading performance marketing during periods of rapid growth or organizational change.
- Contract: Competitive hourly rate up to 100-125/hour, dependent on experience
- 40 hours/week preferred
- Initial engagement through October 2026, with strong likelihood of extension through February 2027
- Target start date: August 10, 2026.
Salary : $15