What are the responsibilities and job description for the Customer Marketing Manager position at Taktile?
About Taktile
Taktile is the agentic decision platform for financial services that delivers superior outcomes and reduced operational costs without compromising on compliance. We unlock fastest time to value in the industry by combining AI agents and humans in the loop and equipping them with proprietary business logic, data, and external integrations. Already powering millions of decisions every day, Taktile helps banks, fintechs, and insurers move from vision to value in weeks, with customers including Mercury, Zilch, Kueski, and Allianz.
About The Role
We're looking for a Customer Marketing Manager to join our marketing team and turn Taktile's customers into a powerful growth engine. The ultimate outcome of this role is to deepen customer relationships, generate compelling proof points that accelerate new business, and drive expansion by keeping existing customers engaged and successful. This is an individual contributor role reporting directly to our VP of Marketing.
You'll own the full post-sale marketing motion - from advocacy and case studies to expansion campaigns - working closely with our customer success, sales, and product marketing teams to ensure our customers' success stories are heard in the right rooms.
What You'll Do
Build Customer Advocacy
Taktile is the agentic decision platform for financial services that delivers superior outcomes and reduced operational costs without compromising on compliance. We unlock fastest time to value in the industry by combining AI agents and humans in the loop and equipping them with proprietary business logic, data, and external integrations. Already powering millions of decisions every day, Taktile helps banks, fintechs, and insurers move from vision to value in weeks, with customers including Mercury, Zilch, Kueski, and Allianz.
About The Role
We're looking for a Customer Marketing Manager to join our marketing team and turn Taktile's customers into a powerful growth engine. The ultimate outcome of this role is to deepen customer relationships, generate compelling proof points that accelerate new business, and drive expansion by keeping existing customers engaged and successful. This is an individual contributor role reporting directly to our VP of Marketing.
You'll own the full post-sale marketing motion - from advocacy and case studies to expansion campaigns - working closely with our customer success, sales, and product marketing teams to ensure our customers' success stories are heard in the right rooms.
What You'll Do
Build Customer Advocacy
- Develop and manage a structured customer reference and advocacy program that sales can activate at every stage of the deal cycle
- Identify, recruit, and nurture customer champions across Taktile's key accounts
- Own Gartner Peer Insights, G2, and other review platforms to build credible third-party proof
- Lead the end-to-end production of customer case studies, impact stories, and video testimonials
- Maintain a living repository of customer proof points - by use case, segment, and buyer persona - that the full team can draw from
- Partner with product marketing to ensure customer evidence directly supports messaging and positioning
- Own our customer newsletter and lifecycle communications that keep Taktile top of mind
- Design and execute marketing programs that support upsell and cross-sell in close partnership with customer success and sales
- Build targeted campaigns that educate existing customers on new product capabilities and drive adoption
- Run systematic programs to gather customer insights - through interviews, surveys, and sales call analysis - and feed them into product, sales, and marketing strategy
- Represent the customer perspective in go-to-market planning and messaging reviews
- Identify patterns in customer outcomes that can be translated into new market narratives
- 3 years in customer marketing, customer success marketing, or a closely related marketing role
- Proven ability to build customer advocacy programs and produce high-quality case studies and reference content
- Strong relationship skills - you are comfortable engaging (senior) stakeholders at enterprise accounts
- Experience working cross-functionally with customer success and sales teams
- Excellent writing and storytelling skills, with an ability to translate complex technical outcomes into compelling narratives
- Active use of AI tools to accelerate content, research, and customer insight synthesis