What are the responsibilities and job description for the Senior Digital Growth Manager position at Taktile?
About Taktile
Taktile is the agentic decision platform for financial services that delivers superior outcomes and reduced operational costs without compromising on compliance. We unlock fastest time to value in the industry by combining AI agents and humans in the loop and equipping them with proprietary business logic, data, and external integrations. Already powering millions of decisions every day, Taktile helps banks, fintechs, and insurers move from vision to value in weeks, with customers including Mercury, Zilch, Kueski, and Allianz.
About The Role
We're looking for a hands-on (Senior) digital growth Manager to join our marketing team and own paid channels and account-based marketing. The ultimate outcome of this role is to drive measurable pipeline growth by building scalable paid programs and targeted ABM motions that bring the right buyers to Taktile at the right time. This is an individual contributor role reporting directly to our VP of Marketing.
What you'll do
Drive paid acquisition & search visibility
Taktile is the agentic decision platform for financial services that delivers superior outcomes and reduced operational costs without compromising on compliance. We unlock fastest time to value in the industry by combining AI agents and humans in the loop and equipping them with proprietary business logic, data, and external integrations. Already powering millions of decisions every day, Taktile helps banks, fintechs, and insurers move from vision to value in weeks, with customers including Mercury, Zilch, Kueski, and Allianz.
About The Role
We're looking for a hands-on (Senior) digital growth Manager to join our marketing team and own paid channels and account-based marketing. The ultimate outcome of this role is to drive measurable pipeline growth by building scalable paid programs and targeted ABM motions that bring the right buyers to Taktile at the right time. This is an individual contributor role reporting directly to our VP of Marketing.
What you'll do
Drive paid acquisition & search visibility
- Own and manage paid channels end-to-end (LinkedIn Ads, Google Ads, and secondary channels)
- Collaborate with Content and Product Marketing to define our organic search and Generative Engine Optimization (GEO) strategy, ensuring Taktile is cited as a leader in AI-driven search results and LLM responses
- Plan, execute, and continuously optimize campaigns across the full funnel - from awareness to high-intent conversion
- Translate performance data into high-impact creative briefs, working with designers to iterate on ad visuals and copy that resonate with sophisticated financial buyers
- Manage budget allocation and bidding strategies to maximize pipeline contribution, tailoring budgets and creative to specific regional market nuances
- Define and maintain the target account list in close partnership with sales and RevOps
- Design and execute coordinated ABM programs - combining paid, content, and outbound - to engage high-priority accounts
- Track account-level engagement and use insights to guide sequencing and prioritization
- Build the infrastructure and playbooks that make ABM repeatable, leveraging AI agents to assist in lead research and personalized outreach at scale
- Build and maintain dashboards that give clear visibility into channel performance, CPL, CAC, and pipeline contribution.
- Work closely with RevOps to align on multi-touch attribution models and ensure accurate pipeline reporting
- Translate data into actionable insights that inform broader marketing strategy
- 4 years in growth/ performance/ paid marketing, preferably within B2B SaaS
- Proven track record managing and optimizing paid campaigns with a focus on pipeline (SQLs/ opportunities) rather than just lead volume
- Hands-on experience running ABM programs in close alignment with sales
- Curiosity to work with the latest AI tools to accelerate your day-to-day operations
- Comfortable owning your function end-to-end in a lean, high-output team
- Experience with CRMs and marketing automation platforms (HubSpot a plus)
- Ability to move fast in a scale-up environment