Social Media Coordinator

We are seeking a passionate and strategic Social Media Coordinator to manage and execute the social presences of our luxury carpet brands Tai Ping & Edward Fields. In this role you will collaborate closely with the Creative and Marketing teams to develop platform-specific content that aligns with brand aesthetics and drives engagement across our digital community.

If you are a social media enthusiast with a knack for storytelling and a data-driven mindset, we’d love to hear from you!

When applying, provide a cover letter letting us know what excites you about the role and our brands. We would also like to understand how you stay current on social media trends and adapt them to a brand's voice, along with strengths and unique skills that you will bring, ensuring you are the right fit.

Key Responsibilities

Social Media Strategy & Execution

• Adapt and post content across all social channels, including Instagram and LinkedIn.
• Collaborate with the Brand Director to tailor visual content for each platform, ensuring alignment with overall campaign goals and brand standards.
• Maintain a consistent, on-brand presence that reflects the sophistication and heritage of our luxury brands.

Content Creation & Asset Management

• Capture and edit behind-the-scenes content (BTS) at photoshoots and events.
• Organize and maintain a library of social assets, including imagery, video, and copy, for current and future use.
• Work with the Marketing Manager to coordinate delivery of social assets to external advertising agencies surrounding campaign launches.

Copywriting & Tone Adaptation

• Write and adapt copy for social platforms, balancing brand voice with channel-specific best practices.
• Own content planning, copywriting, and posting cadence for LinkedIn, tailored to a professional design and architecture audience.

Community Engagement

• Respond to DMs, comments, and brand mentions in a timely and on-brand manner.
• Engage with aligned industry accounts, clients, and designers to support organic community growth.

Analytics & Insights

• Track KPIs, report on engagement and growth metrics, and surface insights to optimize content strategy.
• Use CRM and sales data to identify top-performing products, designers, or regions and propose content opportunities accordingly.
• Monitor competitor landscape and social trends to help inform and evolve our content approach.
• Manage an allocated boosting budget across campaigns to maximize performance and ROI.

Team Collaboration

• Assist in content production and photoshoot planning/execution.
• Collaborate with internal teams to align messaging across platforms and campaigns.

What we are looking for

• 2 years experience in social media coordination or content creation, preferably in a luxury, design, or lifestyle brand.
• Strong knowledge of Instagram and LinkedIn, including best practices and algorithm trends.
• Proficiency in basic photo/video editing tools (e.g., Adobe Suite, CapCut, Canva, etc.).
• Excellent writing, communication, and organizational skills.
• Understanding of visual storytelling, luxury branding, and digital marketing KPIs.
• Experience with CRM tools and social media analytics platforms a plus.

Why work for Tai Ping

• Personal development – We want you to grow with us!
• Competitive compensation - Position salary range $60k - $70k
• Generous paid time off & company paid holidays
• Comprehensive benefit package including Medical, Dental, Vision, 401(k)-retirement savings, Life & Disability Insurance, and Financial Protection benefits, just to name a few!

Tai Ping is an Equal Opportunity Employer that does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, ancestry, marital status, veteran status or any other characteristic protected by law.