Digital Marketing Lead

Job Title: Digital Experience Lead

Location: 1275 Market St, San Francisco, CA 94103

Duration: 6 months

Note: This can be fully remote for those located at Los Angeles, C

A

Descriptio

n:We are seeking a Digital Experiences Lead to help define and execute our global digital strategy across owned channels while driving measurable performance and engagement. This role blends strategic contribution with hands-on execution and plays a central role in shaping how we engages audiences across the full digital journe

y.

Working in close partnership with the Head of Digital, CRM, Social, regional marketing teams, and the Digital Platforms, this individual will help develop global guidelines, content frameworks, and performance standards while owning key initiatives that operationalize those strategies across markets. This role works across channels to align shared content pillars, creative assets, and campaign narratives, helping ensure cohesive, connected customer journeys across the digital ecosyst

em.

What You’l

l Do

“Front-of-House” Digital Strategy & Experience Develo

pment

Partner with stakeholders to help shape our global front-of-house digital strategy across website, email, campaigns, and owned digital sur

faces.Contribute to the development of content pillars, audience frameworks, editorial standards, and experience guide

lines.Own workstreams focused on building scalable governance models, playbooks, and operating standards for global exec

ution.Ensure our digital ecosystem delivers cohesive storytelling while supporting localized market

needs.Drive improvements to content systems including shared libraries and modular content approaches that improve efficiency and

reuse.Partner closely with Social and CRM to align shared content pillars, creative asset usage, and audience messaging frame

works.Use SEO and GEO (Generative Engine Optimization) insights to inform content strategy and editorial planning, helping ensure content is discoverable, relevant, and optimized for evolving search and AI-driven discovery experi

ences.

Cross-Channel Orchestration & Campaign Ena

blement

Own digital activation workstreams for global campaigns, ensuring coordinated execution across websites, email, and native appli

cations.Partner with Regional Marketing, Creative, social channel teams, CRM, and Campaign teams to translate strategy into actionable executio

n plans.Coordinate during campaign planning to align timing, messaging, and audience journeys across c

hannels.Help define integrated activation models that connect social discovery, email engagement, and owned digital experiences into cohesive customer j

ourneys.Identify gaps and inefficiencies in digital activation workflows and implement continuous improvement init

iatives

.

Skills:Performance Strategy, Insights & Opt

imization

Develop and operationalize KPI frameworks and performance measurement standards across digital

programs.Own dashboard development and reporting cadences that provide visibility into global and regional pe

rformance.Drive experimentation and optimization initiatives including A/B testing, CRO, and content performance

analysis.Translate insights into recommendations that inform strategy refinement and execution imp

rovements.Partner with CRM and social analytics stakeholders to align performance measurement approaches and understand cross-channel audience behavior and funnel pr

ogression.Monitor organic performance trends including search visibility, keyword performance, and AI-driven discovery signals, and translate insights into content optimization and experience improvement oppo

rtunities.

Digtal Platform Partnership & Capability

EnablementPartner with the Digital Platforms team to help define front-of-house experience requirements and capabi

lity needs.Contribute to platform roadmap discussions by representing marketing and audience experience

priorities.Support rollout and adoption of new platform capabilities acro

ss regions.Ensure CMS workflows and digital tools enable efficient content delivery and scalable

execution.

Collaboration &

; EnablementAct as a key partner to regional teams by providing guidance, best practices, and operatio

nal support.Develop documentation, playbooks, and enablement resources that help scale digital standar

ds globally.Build strong working relationships across Marketing, CRM, social channel teams, Digital Platforms, Creative, and Reg

ional teams.

What We’r

e Looking For

Core

Qualifications5–10 years of experience in digital marketing, digital experience strategy, content operations, or performa

nce marketing.Experience owning cross-functional initiative

s or programs.Strong understanding of digital experience best practices and performance measureme

nt frameworks.Experience working with CMS platforms and digital publish

ing workflows.Ability to balance strategic thinking with hands

-on execution.Strong communication and collabo

ration skills.

Prefe

rred ExperienceExperience working in global or multi-region marketing

organizations.Familiarity with third-party and first-party anal

ytics platformsExperience supporting experiment

ation programs.Experience partnering with product or platform teams on digital capabili

ty development.Experience working with SEO tools such as Google Search Console, SEMrush, Ahrefs, or sim

ilar platforms.

What Su

ccess Looks LikeGlobal digital frameworks and guidelines are adopted and consistently applied

across regions.Digital initiatives and campaigns execute smoothly with strong cross-chann

el coordination.Performance reporting is reliable, actionable, and trusted

by stakeholders.Platform capabilities increasingly support front-of-house e

xperience needs.Regional teams feel supported and enabled by g

lobal standards.