Lead Product Designer, Emerging Products

At System1, we’re a company of builders. Our portfolio of digital products reach millions of users every day. The System1 Emerging Products division is where the next generation of those products begins: a small, fast-moving team exploring new ideas, building MVPs, and testing them in the wild.

We’re looking for a Lead Product Designer to help shape these brand-new products from the ground up. You’ll play a hands-on role in discovery, research, design, and iteration, and be a key voice in how we bring new ideas to life across web and mobile.

We’re especially excited about designers who are actively curious about AI, not just in the products we create, but in the ways we work. You’ll help lead our team in exploring new AI-driven workflows that speed up exploration, unlock creativity across the company.

This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.

• Discover and define new product opportunities through user research, data insights, and experimentation.
• Turn early-stage concepts into intuitive experiences
• Create user journeys, wireframes, prototypes, and polished UIs that work across web and mobile.
• Develop the brand identity and visual language for new products.
• Bring a strong design voice to product discussions; influence what we build and how it works, not just how it looks.
• Collaborate closely with PMs, Engineers, and other Designers to ensure ideas translate into great shipped experiences.
• Push forward System1’s design systems and visual language as our product portfolio evolves.
• Experiment with AI-powered tools and workflows to make design faster, smarter, and more exploratory, and help the team adopt the best of what’s emerging.

• 5 years of experience designing digital products, ideally in a startup or fast-paced product environment.
• A product-minded designer who thinks in flows, trade-offs, and user value, not just screens.
• Excellent communication skills and the ability to align stakeholders around design decisions.
• Strong visual design sensibility with experience crafting cohesive brand identities and product look-and-feel from the ground up.
• Someone who thrives in a small, high-impact, collaborative team and can be a voice for design in-person at our Marina del Rey office.
• Mastery of Figma, of course, and familiarity with animation/motion design.
• A generalist mindset. You’re comfortable doing design discovery, wireframing, prototyping, user testing, visual design and more.
• Curiosity and proficiency with AI tools such that enhance the design process (e.g., for ideation, prototyping, or asset creation). Tools such as Perplexity, ChatGPT, Uizard, UX Pilot, Midjourney, recraft.ai, Figma Make, Lovable, Cursor, v0, and anything else you’ve discovered to be useful.
• A portfolio that shows clear, thoughtful problem-solving and end-to-end design craft.

• Competitive salary bonus equity
• Generous PTO 11 company holidays
• Open sick time
• 100% covered Medical, Dental, Vision for employees
• 401k with match
• Health & Dependent Care Flex Spending Account 
• Paid professional development
• Leadership & growth opportunities
• Virtual company and team building events

The U.S. base salary range for this full-time position is $178,400 - $223,000  bonus equity benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.

System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.

Employees near office locations are returning to the office.

Equal Employment Opportunity:

System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Salary : $178,400 - $223,000