Digital Marketing Specialist

SYNERGY HomeCare, the fastest-growing franchisor of non-medical in-home care, is seeking Digital Marketing Specialist to join its marketing team. Reporting to the Director of Brand & Digital Marketing, this role will be instrumental in supporting our Marketing initiatives. The ideal candidate will harness their creativity and expertise to heighten brand visibility and optimize our social media channels, and believes in collaboration to achieve the best results.

This position is responsible for content creation and posting of engaging photos, videos, and written materials on social media platforms that align to the established marketing communication and content plan. This role will also assist with technical and on-page SEO for our website, as well as support franchisees with local content updates. Additionally this candidate will support digital marketing reporting and other marketing requests. The Digital Marketing Specialist role can be remote-based anywhere in the U.S., and operates as part of a franchise support team located in the Phoenix, Arizona metropolitan area.

Duties/Responsibilities:

• Social Media: 

  • Quarterly content planning

  • Content creation for monthly social calendar including video content creation and editing

  • Content scheduling

  • Proactive social monitoring, moderation and engagement 

  • Facebook Group Administration

  • Monthly social reporting

  • Franchise Support: Facebook/Facebook Group/Google Business Credential Management

•  Web:

  • Schedule/update/post SHC.com blog content (SEO optimizations) monthly

  • Assist with other on-page SEO as needed

  • Franchise Support: About Us microsite content updates

  • Franchise Support: Review/publish submitted blogs in Wordpress every week 

• Admin & Other Digital Support:

  • Monthly & quarterly digital scorecards

  • Conduct competitive audits and reporting

• Manage, assign and follow up marketing tickets. Help hold team members accountable for their projects and deadlines.

• Create and send canned responses for specific Marketing tickets

• Maintain Marketing Central Resources: digital asset library, process documents, FreshDesk Ticket Templates & Canned Responses, Location Data Template Landing Page Templates

• Manage the Marketing process for new locations and location changes. 

• Performs other related duties as assigned. 

• Attend scheduled virtual and in-person meetings, SYNERGY Home Care University training, our Annual Franchise Convention, and other meetings as needed.

• Provide support for Annual Franchise Convention registration website and app

Required Skills/Abilities: 

• Experience with Canva, Sprout Social, WordPress strongly preferred

• Familiarity with platforms such as Google Business Profiles and Facebook Business Pages

• Proficiency in G-Suite (Including Docs, Sheets, Hangouts, Email, Calendar & Drive)

• Exemplifies the SYNERGY HomeCare culture of empowerment and accountability:

  • Guide with Purpose

  • Create a Sense of Ease

  • Lead with Passion & Resilience

  • Be Intuitively Personal

• Well-organized, collaborative, able to prioritize work, manage time effectively, follow through on commitments, and meet deadlines in a fast-paced environment with multiple internal stakeholders

• Strong interpersonal, communication, and relationship building skills. 

Education and Experience:

• Bachelor’s degree in a related field or equivalent combination of education and experience

• Minimum 3 years of professional experience working in digital video production or social media content creation

• Background in healthcare or a related field is a plus

Physical Requirements: 

• Prolonged periods of sitting at a desk and working on a computer.

• Must be able to lift up to 15 pounds at times.