What are the responsibilities and job description for the PPC & SEO Analyst position at Synergy Direct LLC?
PPC & SEO Analyst
Location: Hybrid (Cardiff, CA)
Experience: 1–4 Years
Department: Digital Marketing
Are you a data-driven marketer who thrives on the intersection of paid performance and organic growth? Our growth-focused marketing agency is looking for a PPC & SEO Analyst to help scale integrated programs for our healthcare clients.
If you are a proactive problem-solver who loves experimenting across multiple ad platforms and staying ahead of SEO trends, we want to hear from you.
The Role for a PPC & SEO Analyst
In this role, you will be the engine behind our multi-channel campaigns. You’ll be responsible for planning, executing, and optimizing paid media across platforms like Google, Meta, and LinkedIn, while simultaneously supporting SEO production—from keyword research to technical audits.
Key Responsibilities of PPC & SEO Analyst
- PPC Management: Build and manage high-performing campaigns across Google Ads, Meta, LinkedIn, Amazon, and Reddit.
- SEO Optimization: Lead on-page optimization (metadata, internal linking) and provide SEO briefs to help our content teams rank higher.
- Performance Tracking: Set up tracking parameters (pixels/tags) and monitor KPIs like CPL, CPA, and ROAS.
- Data Storytelling: Translate complex data into clear, actionable insights for internal teams and clients.
- A/B Testing: Execute rigorous testing on ad copy, landing pages, and audience segments to drive continuous improvement.
Requirements for PPC & SEO Analyst
- Hands-on Experience: 1–4 years managing PPC and SEO, preferably in an agency setting.
- Platform Expertise: Proven success in at least two major platforms (Google Ads, Meta, LinkedIn, etc.).
- SEO Toolkit: Familiarity with tools like SEMrush, Ahrefs, or Google Search Console.
- Analytical Mindset: Expert-level Google Sheets/Excel skills and a deep understanding of marketing funnels (Demand Gen vs. Lead Gen).
- Attention to Detail: The ability to manage multiple client accounts and shifting priorities without breaking a sweat.
Why Join Us?
You’ll join a collaborative, fast-paced team that values creativity backed by data. We offer a hybrid work environment in beautiful Cardiff, CA, and a culture dedicated to professional development and measurable impact.
Ready to grow with us? Apply today!
Salary : $65,000 - $85,000