What are the responsibilities and job description for the Copywriter - Senior position at Synectics Inc.?
Job Descriptions
Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.
Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.
Vision Insurance: Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.
Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.
Synectics is an equal opportunity employer.
- The senior copywriter is responsible for developing compelling, data-driven content that engages readers, optimizes user experiences, drives conversions, and communicates competitive advantages to our web and app business and consumer audiences.
- This person collaborates closely with the marketing and product teams as well as copywriters, editors, designers, producers, and studio leads.
- Research target audiences, industry, and competitors to understand pain points, industry trends, and opportunities to differentiate content from the competition.
- Bring big ideas to the table-ideate and think outside the box to innovate relevant, engaging, and forward-thinking content strategies.
- Follow copywriting best practices and understand audience behaviors and needs.
- Write copy for landing pages, banners, and ads and curate learn-page articles using SEO principles to improve website visibility and ranking.
- Grow and leverage a deep understanding of brand principles and guidelines, ensuring consistent voice and messaging across projects.
- Work closely with brand and legal teams implementing feedback as needed.
- Collaborate with fellow copywriters and copy editors to elevate the quality of work.
- Successfully prioritize and manage multiple projects concurrently.
- Bachelor's degree in English, marketing, communications, advertising, or similar.
- Five years' experience copywriting for digital marketing (web content preferred).
- Portfolio featuring digital marketing copy (customer journeys, learn articles, landing pages, hero banners, ads, etc.).
- Skilled writer who can effectively persuade target audiences to action; connect with consumers through authentic, conversational copy; and simplify technical jargon for broader understanding
- Adept at developing copy that works in harmony with design to deliver a cohesive message.
- Experience writing for brand-specific campaigns for business and/or consumer audiences.
- Knowledgeable in digital marketing fundamentals and industry standards.
- Excellent communicator who is solutions-oriented with strong diplomacy skills.
- Critical thinker who is detail-oriented and executes work quickly and accurately.
- Strong affinity for process and proactively anticipating needs, problems, and opportunities.
- Proficient in Chicago Manual of Style.
- Experience with Workfront (or similar PMS) a plus.
- Microsoft Suites required.
Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.
Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.
Vision Insurance: Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.
Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.
Synectics is an equal opportunity employer.