What are the responsibilities and job description for the Senior Content Copywriter position at Blue Yonder?
We are looking for a Sr. Content Copywriter with a strong background in crafting compelling and persuasive copy across various platforms, including: account-based marketing assets; digital and social channels; event; blogs; case studies; print media; and collateral. This individual will need to be a master of both short-form campaign copy as well as long-form informational copy. With the ability to elevate the brand narrative and sell our message across both.
As a Senior Copywriter, you will play a crucial role in shaping our brand voice and driving engagement through creative and impactful content.
You will develop a deep understanding of our consumer decision journey and navigate research, engineering and human insights to create compelling, on-brand product stories that transform cold metal boxes into essential household products. Your day to day will consist of solving a variety of creative challenges, handling multiple projects with a can-do attitude and actively seeking collaboration and feedback to make your work the best it can be.
What You'll Do:
Content Creation:develop high-quality, engaging, and persuasive copy for a variety of marketing materials, including website content, email campaigns, social media posts, white papers, case studies, and more.
Brand Voice:maintain and refine the company's brand voice, ensuring consistency across all communication channels. An understanding of how to write within a brand voice while bringing fresh, creative thinking to challenge the status quo creatively
Collaboration:work closely with the marketing, design, product, and sales teams to develop and execute integrated marketing campaigns.
Editing and Proofreading:review and edit content to ensure accuracy, clarity, and adherence to brand guidelines.
Research:conduct thorough research to understand our products, services, industry trends, and target audience, and use this knowledge to inform your writing.
Mentorship:provide guidance and mentorship to junior copywriters and other team members as needed.
Who You Are:
Experience:minimum of 7-10 years of professional copywriting experience, either agency-side or in-house; preferably in a B2B SaaS, tech or engineering environment. Supply chain experience is a big plus.
World-class copywriting portfolio: showcase your expertise for copywriting and creative ideas with examples that highlight your work across various brand voices, 360 campaigns, and various forms of support communications, including ABM, case studies, blogs, campaigns and more.
Skills:exceptional writing, editing, and proofreading skills with working knowledge of AP Style or other editorial guidelines
Creativity:ability to think creatively and develop innovative content that resonates with our target audience.
Attention to Detail:meticulous attention to detail and commitment to producing error-free content.
Communication:excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
Time Management:strong organizational skills and the ability to manage multiple projects simultaneously, ensuring timely delivery of high-quality content.
Problem-solving mentality: self-motivated and strong intuition about brand development and execution
Bachelor's degree in English, Journalism, Marketing, Communications; or equivalent experience.
Synonymous Business Title: Sr. Copywriter
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The salary range for this position is $91,112 to $114,888.
The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.
At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:
Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core Values
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Equal opportunity All qualified applicants will receive consideration for employment without regard to race, color, religion, marital status, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status or any other characteristic protected by law applicable to the state in which you work.
Salary : $91,112 - $114,888
