Social Media Content Creator

About SylvanSport

SylvanSport builds gear for people who'd rather be outside. Founded in 2004 in Brevard, NC, one of the most adventure-dense towns in the country—we design campers, trailers, and outdoor gear that make it easier to go. Our products are playful but purposeful, built for real adventures, and made with care close to home. We're a small team with a big presence in the outdoor space, and the content we create reflects the life our customers actually live.

Role Description

We're looking for a social-first creative who can translate the SylvanSport world into content people stop to watch, share, and act on. You're equal parts storyteller and creator—someone with a strong point of view on what great content looks like, a feel for how outdoor culture moves online, and the skills to make it happen yourself.

As our Social Media Content Creator, you'll create original content for our social channels including Facebook, TikTok, Instagram, YouTube, and beyond. In this role, you will concept and produce content, manage creator partnerships, and use performance data to sharpen what we make. You'll help amplify the SylvanSport story from the inside out.

This role is for a doer. Someone who can pitch a campaign in the morning and shoot a reel in the afternoon and create the graphics and content the same day.

RESPONSIBILITIES

Social Media Strategy & Content Creation to drive revenue 

• Create short-form, product-focused video content for TikTok, Instagram Reels, and YouTube Shorts that drives sales
• Concept, shoot, and edit videos and photos —ranging from scrappy UGC-style to more polished brand content
• Stay on top of content trends and quickly adapt them to fit the brand and product lineup
• Stay ahead of trends, platform shifts, and algorithm changes to keep our content timely and effective
• Generate high-quality photo, video, and graphic assets that are distinctly SylvanSport

Brand Amplification

• Develop a content strategy that reflects the SylvanSport voice and grows the brand in the RV, outdoor, and adventure space and drives sales
• Turn behind-the-scenes moments, product stories, and brand milestones into compelling social content

Influencer & Creator Partnerships

• Identify and source creators in the RV, outdoor, camping, overlanding, and adventure travel space
• Manage outreach, product seeding, and content coordination
• Guide creators toward content that's usable for organic and paid channels
• Repurpose UGC and influencer content into high-performing assets

Analytics & Performance

• Build and maintain dashboards to track social KPIs and content performance
• Deliver regular reporting with clear takeaways—not just data, but what it means and what we should do next
• Use performance insights to continuously sharpen creative decisions
• All content creation should ultimately drive revenue

QUALIFICATIONS

• 1-3 years of social media content creation plus digital brand marketing for a consumer brand (internship experience considered)
• Portfolio of video and graphic content with demonstrated results (engagement, growth, or sales impact) - applicants without sample short-form video content (Reels) will not be considered
• Ability to shoot and edit video independently—comfortable on both sides of the camera
• Deep fluency in TikTok, Instagram, and YouTube: formats, culture, algorithms, and what makes content travel
• Strong writing instincts—captions, hooks, and storytelling that sound like a real person
• Experience with mobile-first editing tools (CapCut, InShot, or similar) and design tools (Canva, Adobe Creative Suite)
• Comfortable using AI tools to move faster and iterate smarter
• Experience or passion for outdoor, camping, overlanding, or travel brands
• Experience in paid social advertising and performance-driven creative
• Familiarity with AEO/GEO and structuring content for AI-driven discovery a plus
• HubSpot or GA4 experience a plus 

'NICE TO HAVE' QUALIFICATIONS

E-commerce & Campaign Support

• Create product website pages, social shopping channels, and paid social creative to drive sales
• Partner with the broader marketing team to align content with launches, campaigns, and promotions

Graphic Design & Brand Asset Development

• Create compelling graphic assets for social media, email marketing, website content, digital advertising, trade shows, dealer support materials, and product launches.
• Develop branded templates and visual systems that ensure consistency across all customer touchpoints.
• Design marketing collateral including brochures, catalogs, event graphics, signage, presentations, and promotional materials.
• Collaborate with the marketing team to translate campaign concepts into visually engaging creative assets that drive engagement and conversion.
• Support product launches with photography, graphics, infographics, and visual storytelling assets.

WHAT WE ARE LOOKING FOR...

An entrepreneurial creative who can execute—pitching ideas one minute, producing content the next, and designing compelling visual assets that strengthen the SylvanSport brand. Fluent in platform-native content, outdoor culture, and visual storytelling. Someone who sees the thread between a product launch, a community moment, a viral trend, and a design opportunity—and knows how to pull them together into content that converts to sales.

Cultural Fit:

• Genuine passion for camping, outdoor recreation or other outdoor pursuits.
• Camping and being outdoors is required for this job 
• Excited to participate in product testing, camping events, owner gatherings, trade shows, and outdoor adventures that inspire authentic content creation.