What are the responsibilities and job description for the Database Marketing Manager position at Sycuan Casino Resort?
About Us:
Sycuan Casino Resort is a premier gaming and hospitality destination in Southern California. We pride ourselves on delivering exceptional guest experiences through innovation, teamwork, and a commitment to excellence. Join our dynamic team and help shape the future of player engagement and loyalty.
Position Summary:
We are seeking a strategic and data-driven Database Marketing Manager to lead initiatives that grow and optimize our player database. This role is responsible for analyzing player behavior, segmenting audiences, and developing targeted marketing strategies to attract and retain high-value guests.
Key Responsibilities:
Database Segmentation & Optimization
- Develop segmentation strategies based on player behavior, lifecycle, and demographics.
- Design personalized marketing campaigns to enhance player satisfaction and engagement.
- Identify and address underperforming segments with tailored strategies.
- Manage external vendors for database hygiene and appends.
- Ensure data integrity through quality control measures.
- Collaborate with departments to drive database growth, retention, and reactivation.
Strategic Planning & Campaign Execution
- Create and execute direct marketing strategies to reduce churn and increase retention.
- Analyze campaign performance and identify areas for improvement.
- Conduct testing to optimize offers, creative, and delivery methods.
- Monitor competitor marketing and reinvestment strategies.
Cross-Functional Collaboration
- Partner with Player Development to enhance retention and reactivation efforts.
- Present insights and recommendations to senior leadership.
- Work closely with Marketing, Operations, Finance, and IT to align strategies.
- Communicate campaign performance and updates to stakeholders.
Qualifications:
Education & Experience
- Bachelor’s degree in Marketing, Computer Science, Economics, or related field or equivalent experience. (MBA preferred).
- 5 years of experience in database marketing or customer analytics.
- Experience in gaming and/or hospitality analytics.
- Familiarity with casino management systems and campaign deployment.
Skills & Knowledge
- Advanced proficiency in SQL, R, Python, Tableau, Excel, and other analytics tools.
- Strong project management and communication skills.
- Ability to interpret complex data and present actionable insights.
- High attention to detail and ability to manage multiple priorities.
- Professionalism, discretion, and integrity in handling confidential information.
Why Join Us?
- Competitive compensation and benefits
- Opportunities for growth and development
- Collaborative and innovative work environment
- Be part of a team that values data-driven decision-making and guest satisfaction
Ready to make an impact?
Apply today and help us elevate the Sycuan Casino Resort experience through strategic marketing and data excellence