Sr Buzz Manager

Who We Are:

Swoon is a fast growth consumer products company dedicated to taking down sugar by keeping life sweet! We’re on a mission to help people be happier and healthier by giving them the joy of sugar without the flaws.

Primary Responsibilities:

You know what's hitting before it hits. You're plugged into culture, you understand creators, and you know how to build a brand that people actually care about — not just follow. As Sr. Buzz Manager, you own Swoon's presence: social strategy, influencer and creator partnerships, PR, events, and the college ambassador program. You're the through-line that keeps the brand sharp and consistent across every channel. You'll work closely with the Chief Growth Officer and marketing team, with a clear focus on brand awareness and cultural relevance. The job is equal parts strategic and executional — you think in systems but you're not afraid to get in the weeds.

You're someone who:

Has a genuine point of view on culture, not just a social media calendar

Knows how to work with creators without making it feel like a brand deal

Moves fast, figures it out, and doesn't need hand-holding

Actually cares about health, wellness, and what goes into the products you're repping

If building something real sounds more exciting than maintaining something safe, this one's for you.

What You’ll Achieve:

Marketing Management

• Collaborate with marketing and cross-functional teams as needed to ensure cohesive and effective marketing efforts.
• Work with Director of Shopper and Field Marketing to develop and implement an integrated marketing communications plan. 

Paid Influencer Management

• Develop creator strategy to uplevel Swoon’s presence and awareness across priority social channels. 
• Identify and negotiate creator and influencer contracts to achieve set forth KPIs. 
• Identify and develop relationships with key creators & influencers who are on-brand and will drive the Swoon message forward with their audience.
• Maintain ongoing communications with influencers, optimizing influencer relationships to achieve aligned to KPIs.
• Where applicable, identify, brief and manage agency partners to ensure KPIs are achieved.

Partnerships Management

• Identify and outreach of like minded brand partners.

Social Media Support & Team Management

• Lead the development and execution of the social strategy and priorities to drive Swoon presence on our owned social media platforms.
• Ensure development of robust content calendar to meet or exceed KPIs.
• Manage and work with Social Media & Community Coordinator to ensure social calendar tells the Swoon story, supports retail, and increases brand loyalists

IRL Activations

Brand Owned

• Responsible for creating and executing creator focused events to drive relationships and worldbuilding. 

Sponsorships

• Identify and negotiate sponsorship of brand events.

Public Relations

• Work closely with CGO, as you manage our PR consultant to drive a robust PR plan that drives buzz with trade and lifestyle media. 
• Collaborate with PR consultant to build an exciting PR calendar around Swoon-worthy pitches to result in earned media placements. 

Who You Are:

• 5 years of influencer, social media, and general marketing experience (preferably in lifestyle industry like beauty/fashion)
• Obsessed with social and creator world!
• Experience with influencer & social platforms like Sprout Social and Tribe Dynamics, or quick learner who is eager to pick up new skills
• Proactive problem solver & self-starter, able to work without existing process and structure
• Experience with Marketing KPI’s and driving to results
• Entrepreneurial spirit with an ability to come up with new ideas, execute, and report back
• Natural creative with a pulse on current market trends and social trends
• Outgoing personality – willing to talk to anyone. Engaging with influencers, partners, and consumers comes naturally!
• Excellent communicator (both written and verbal), ability to create and follow a timeline, you work with a sense of urgency and are familiar with the demands of fast-moving start-ups!
• Strong organization and time management skills
• You are independent and reliable – you know how to take direction and run with it
• Flexible and thrive in a dynamic, fast-paced environment
• Passionate about marketing, taking sugar down, healthy living, and our Swoon mission!

Additional Information:

NYC-based with expectation to work at least 2 days/week in Midtown, NYC office, up to 3 days a week for events/team gatherings/etc

·   Travel out of market based on marketing needs (ie. Influencer events and activations, tradeshows)

·   Reports directly to CGO

·   Competitive compensation and full health benefits

·   Unlimited vacation policy (with limitations during beverage season)

·   All of the Swoon you can drink!

·   Dynamic working environment willed with passionate, happy, smart people