What are the responsibilities and job description for the Field Marketing Specialist position at Swoon?
We are hiring a Field Marketing Specialist for our leading software client! This is for the world's largest CRM provider.
This is a 6 month contract position, ideally hybrid in Boston however we are open to fully remote for the right candidate
.
The rol
e:The Marketing Associate for Global Field Campaigns is a contractor role embedded within the Global Growth Systems (GGS) Campaigns & Programs team — our AI-first growth engine that connects marketing strategy to real-world pipeline impac
t.
This role is primarily execution-oriented, working in close support of a Lead and Senior Lead, Global Field Campaigns. The Analyst ensures that email campaigns, webinar programs, and campaign activation tasks are built, launched, and tracked with precision and speed. This is a role for someone who thrives in a structured, high-volume execution environment — someone who takes pride in getting the details right and keeping programs moving without missing a be
at.
What You'll Actually Be D
oingEmail Marketing Execu
- tionBuild and deploy email campaigns in support of the Lead / Senior Lead's strategy — including dynamic nurture campaigns, fixed nurture programs, and single sends across AMER and
- EMEAApply audience targeting parameters, segmentation rules, and suppression lists as directed — ensuring accurate, on-time deployment for every
- sendQA all email builds for render accuracy, link integrity, tracking parameters, and compliance with brand and data stand
- ardsPull post-send performance reports and organize data for review by the Lead; flag anomalies or delivery issues proacti
velyWebinar Program Sup
- portManage execution logistics for webinar programs — including platform setup (ON24 / BrightTalk), registration page builds, confirmation and reminder emails, and post-event on-demand s
- etupCoordinate scheduling and administrative details across webinar vendors and internal stakeholders as directed by the
- LeadTrack registration, attendance, and follow-up metrics; compile data into standard reporting templates for Lead re
- viewSupport localization logistics — coordinating translated assets and scheduling localized webinar variants as dire
ctedCampaign Activation & Supply Chain Sup
- portReceive and process campaign briefs and bill of materials (BOM) assets passed from the Lead; stage campaigns in the execution queue and follow the established 20-business-day activation cad
- enceBuild campaigns in marketing automation platforms with accuracy, following templates and playbooks established by the
- LeadMaintain campaign tracking documentation — ensuring all sends, webinars, and activations are logged with correct UTMs, campaign codes, and reporting
- tagsFlag blockers, missing assets, or timeline risks to the Lead prom
ptly
You're Our Perso
- n If…You have 3-5 years of experience in digital marketing, campaign operations, or marketing coordination — ideally in a B2B enviro
- nmentYou have hands-on experience with email marketing platforms and Tableau and are comfortable building campaigns from temp
- latesYou have experience supporting webinar programs — familiarity with ON24 or BrightTalk is a
- plusYou are detail-oriented and execution-focused — you catch errors before they go live and take ownership of acc
- uracyYou are comfortable working from briefs and established playbooks; you don't need to own the strategy to execute it
- wellYou communicate proactively when something is unclear, blocked, or at
- riskYou are comfortable working in a fast-paced, high-volume environment with multiple programs running simultane
ously
Even Bett
- er If…You have experience working with marketing automation platforms and understand campaign build, QA, and deployment wor
- kflowsYou are familiar with UTM tracking, campaign tagging, and basic pipeline attribution co
- nceptsYou have supported multi-region campaigns and understand how AMER and EMEA execution may
- differYou are curious about AI tools and have begun exploring how they can support faster, more accurate executio