Shopper Insights Analyst

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

The Shopper Insights Analyst supports the generation and communication of insights that drive commercial strategy and retail performance. This role brings data to life—connecting shopper behavior, category performance, and market trends to uncover opportunities that guide activation and strategic decision-making.

Key Responsibilities

• Support the Shopper Insights team by executing data pulls, performing analyses, and generating reports that inform category, marketing, and sales strategies
• Maintain and update internal dashboards and reporting tools to track key shopper and retail KPIs across categories and customers
• Assist in segmentation analysis, behavior trend tracking, and ad hoc requests to identify emerging shopper dynamics and patterns
• Contribute to presentation content and summary insights for both internal leadership and external customer meetings
• Collaborate cross-functionally to ensure insights are integrated into assortment, pricing, and promotional strategies
• Help identify white space opportunities and growth platforms using quantitative and qualitative data sources
  
  

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, or related field
• 2 years of experience in category management, data analytics, or business analytics within a CPG or retail environment; or a combination of equivalent education and experience
• Understanding of foundational concepts in data analysis, sampling, and trend interpretation
• Familiarity with syndicated data tools (Circana/IRI, Nielsen, Numerator)
• Proven ability to analyze and visualize large datasets using Excel, Power BI, or similar platforms
• Ability to synthesize multiple data sources into meaningful, business-relevant insights
• Ability to support multiple stakeholders across Sales, Marketing, and Insights functions
• Strong communication and organizational skills with the ability to manage multiple priorities simultaneously
• Exceptional attention to detail with a commitment to high-quality, error-free outputs
• Naturally inquisitive with the ability to explore data and draw meaningful connections
  
  

What We Offer

• Base salary and bonus program
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement
  
  

Official Contact Information

• Email: All official emails will come from an @Swisher.com address
• Website: Verify job listings and contact details on https://careers.swisher.com
  
  

Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.