What are the responsibilities and job description for the General Sales Manager position at Swickard Redwood City Corporation, d/b/a Toyota 101?
Description
Lead the Floor. Drive the Pace. Elevate the Standard.
High-Volume Brand | Proven Systems | Rare Growth Opportunity
At Swickard Automotive Group, we’re a hospitality company that happens to sell cars. We operate premium and high-volume brands across the West Coast, Alaska, and Hawaii — scaling performance through clear standards, disciplined execution, and people-first leadership.
Toyota 101 in Redwood City, CA represents one of the most powerful and respected brands in the world.
Toyota isn’t just reliable — it’s iconic.
Industry-leading volume.
Relentless consumer trust.
A product lineup that wins in every segment.
This is a rare opportunity to step into a high-performing Toyota store and take your automotive sales leadership to the next level.
Position Overview
The General Sales Manager is responsible for driving sales performance, developing leaders, and ensuring a disciplined, hospitality-driven sales culture.
You will lead:
- New & Used Sales
- Sales Managers
- Desk Operations
- CRM discipline
- Inventory strategy
- Sales process execution
This role requires a proven operator who knows how to balance volume, gross, and culture — without sacrificing guest experience.
Key Responsibilities
- Drive monthly sales volume and gross performance, managing PVR, closing ratios, aging inventory, and marketing alignment.
- Lead and develop Sales Managers and Consultants, creating a high-accountability, high-performance culture built on coaching and daily structure.
- Own CRM discipline and lead response standards, ensuring follow-up compliance, appointment conversion, and showroom effectiveness.
- Collaborate with F&I and Fixed Operations leadership to ensure seamless deal flow, product penetration, and long-term guest retention.
- Partner with the General Manager on forecasting, staffing strategy, inventory mix, and long-term growth initiatives.
Qualifications
Experience
- 5 years of progressive automotive sales leadership
- Prior Sales Manager or GSM experience in a high-volume environment
- Proven record of exceeding sales targets and managing strong PVR performance
- Toyota experience preferred, but high-volume import leadership is highly valued
Leadership Profile
- Data-driven decision maker who understands dealership KPIs
- Strong closer and even stronger coach
- Leads through process, preparation, and accountability — not emotion
- High integrity and hospitality mindset
- Thrives in competitive, fast-paced markets
Why This Opportunity Is Different
- Lead one of the most trusted brands in the automotive industry
- Toyota’s reputation creates opportunity — your leadership turns it into performance
- Strong enterprise support and operational systems
- Real runway for advancement within a 40 rooftop organization
- Competitive compensation aligned with performance
This isn’t a lateral move.
It’s a step up.
A bigger stage.
A stronger brand.
A chance to prove you can lead at scale.
Competitive benefits package:
- Comprehensive Insurance: medical, dental, vision, life and pet insurance
- Optional disability coverage
- 401k plan
- PTO & Paid Holidays
#T5
Salary : $150,000 - $300,000