What are the responsibilities and job description for the General Sales Manager position at Swickard Palo Alto II, LLC d/b/a Mercedes-Benz of Palo Alto?
Description
Mercedes-Benz of Palo Alto · Swickard Auto Group · Palo Alto, CA
Full-Time · On-Site · Senior Leadership
- Compensation: $150,000 – $300,000 OTE (Base Commission Bonus — top performers earn toward the high end)
- Location: Palo Alto, CA — On-site, full-time
- Team: 2 Sales Managers F&I team — reporting to you
- Volume: 50–80 units/month — new and used combined
- Reports To: General Manager / Dealer Principal
A New Role Built for a Growing Store
We didn't post this role because someone left. We created it because we're growing and the operation has earned it. Mercedes-Benz of Palo Alto is performing at a national level — consistently ranked among the top Mercedes-Benz dealers in the country — and we need a General Sales Manager who can take full ownership of what comes next.
This is a senior leadership role with real authority: you'll oversee 2 Sales Managers, own new and used sales performance, drive F&I results, and report directly to the GM. In year one, success looks like a tighter, more consistent sales process, a stronger team culture, and gross profit that reflects the market we're in.
Why Mercedes-Benz of Palo Alto?
Senior candidates have options. Here's why this one is worth a serious look:
• Nationally ranked Mercedes-Benz dealer — you're joining a store that already has credibility, not one you have to rebuild
• Award-winning customer satisfaction scores — the culture of hospitality is real, and it's already embedded in how the team operates
• Palo Alto is one of the most active luxury automotive markets in the US — the demand, the clientele, and the gross opportunity are exceptional
• Swickard Auto Group is one of the fastest-growing dealer groups in the country — recognized by Automotive News — with a genuine track record of promoting GSMs to GM
What You'll Own
• New and used vehicle sales — full P&L ownership across both departments, 50–80 units per month
• F&I performance — partnering with your F&I team to maximize per-unit profitability while protecting the customer experience
• 2 Sales Managers — developing, coaching, and holding them accountable to both performance metrics and culture standards
• Inventory strategy — collaborating with the GM on stocking levels, turn rates, and new vs. used mix
• Sales process integrity — ensuring consistency, compliance, and a hospitality-first experience on every deal
• Market intelligence — staying ahead of luxury trends, competitor activity, and buyer behavior in the Silicon Valley market
What We're Looking For
• Current or recent GSM experience — OR a high-performing Sales Manager who has been directly overseeing other managers and is ready for the next level
• Proven ability to develop Sales Managers, not just manage them — you build people up, not just hold them accountable
• Deep fluency across variable ops and F&I — you understand how new, used, and finance work together to drive total store performance
• Experience running 50 units per month at a luxury or high-volume dealership
• Strong command of CRM tools, desking software, and data-driven performance management
• Instincts for the luxury customer — you know what a Mercedes-Benz buyer expects before they walk through the door
• The kind of leadership presence and emotional intelligence that raises the standard just by being in the room
• Alignment with our core values: kindness, optimism, curiosity, work ethic, empathy, and integrity
Benefits
• Medical, Dental & Vision
• Pet Insurance
• Life Insurance
• Optional Disability Coverage
• 401(k) Plan
• Paid Holidays & PTO
Genuine career path to General Manager within Swickard's expanding national dealer group — we promote from within.
About Swickard Auto Group
Founded in 2014, Swickard has become one of the fastest-growing dealer groups in the US — consistently recognized by Automotive News. We got here by doing something the industry rarely does well: treating the car-buying experience as a hospitality experience.
We represent the world's most respected luxury brands — Mercedes-Benz, BMW, Porsche, Lexus, Audi, Land Rover, and more. Our people are the reason customers return, and we invest in their growth accordingly.
Ready to Own This Role? Apply now. We review applications promptly and move fast for the right candidate.
#T5
Salary : $150,000 - $300,000