What are the responsibilities and job description for the General Manager position at Swickard Auto Group?
Description
Mercedes-Benz | Sprinter Van | Luxury & Hospitality | B2B | Vancouver, WA
This is the role that most leaders spend a career working toward — and we're offering it at the start of something brand new. As the founding General Manager of the Mercedes-Benz Van Center of Vancouver, you'll have full operational authority and the opportunity to build a dealership in your own image: the team, the culture, the client experience, and the market strategy. We're looking for a proven, visionary automotive leader who is ready to make history in the Pacific Northwest.
About Mercedes-benz Van Center Of Vancouver
The Mercedes-Benz Van Center of Vancouver is a brand-new, dedicated Sprinter Van Center opening in August 2026 in the heart of the Vancouver/Portland metro area. We are not just another dealership — we are a purpose-built facility focused exclusively on Mercedes-Benz Sprinter vans, serving businesses, commercial fleets, adventure enthusiasts, and hospitality partners across the Pacific Northwest.
This is a rare ground-floor opportunity. You won't be inheriting someone else's culture or fitting into an existing mold — you'll be helping to build it. We believe that exceptional hospitality isn't just for guests; it starts with how we treat each other and every person who walks through our doors.
At our Van Center, hospitality is a core value — not a department. Every team member plays a role in delivering an experience that is warm, professional, and genuinely different from anything in our market.
What You'll Do
Mercedes-Benz | Sprinter Van | Luxury & Hospitality | B2B | Vancouver, WA
This is the role that most leaders spend a career working toward — and we're offering it at the start of something brand new. As the founding General Manager of the Mercedes-Benz Van Center of Vancouver, you'll have full operational authority and the opportunity to build a dealership in your own image: the team, the culture, the client experience, and the market strategy. We're looking for a proven, visionary automotive leader who is ready to make history in the Pacific Northwest.
About Mercedes-benz Van Center Of Vancouver
The Mercedes-Benz Van Center of Vancouver is a brand-new, dedicated Sprinter Van Center opening in August 2026 in the heart of the Vancouver/Portland metro area. We are not just another dealership — we are a purpose-built facility focused exclusively on Mercedes-Benz Sprinter vans, serving businesses, commercial fleets, adventure enthusiasts, and hospitality partners across the Pacific Northwest.
This is a rare ground-floor opportunity. You won't be inheriting someone else's culture or fitting into an existing mold — you'll be helping to build it. We believe that exceptional hospitality isn't just for guests; it starts with how we treat each other and every person who walks through our doors.
At our Van Center, hospitality is a core value — not a department. Every team member plays a role in delivering an experience that is warm, professional, and genuinely different from anything in our market.
What You'll Do
- Hold full P&L responsibility for all departments: Sales, Service, Parts, and Finance
- Lead pre-opening strategy, facility readiness, team hiring, and operational launch activities
- Recruit and build the founding leadership team across all departments
- Establish the Van Center's culture, standards, and processes aligned with Mercedes-Benz brand requirements and our hospitality-first values
- Drive commercial sales strategy to establish market presence with B2B fleet clients, hospitality operators, and enterprise accounts
- Own relationships with Mercedes-Benz brand and factory representatives
- Oversee inventory management, vehicle ordering, and floor plan strategy
- Lead community engagement, local marketing, and brand awareness initiatives in the Vancouver/Portland market
- Analyze financial performance, identify opportunities, and implement strategies to exceed targets
- Serve as the visible leader of the organization — internally and externally
- 7 years of progressive automotive dealership leadership, with meaningful experience as a General Manager or General Sales Manager
- Demonstrated success in a full-line dealership P&L role
- Experience with commercial vehicle sales, fleet programs, or B2B automotive markets a strong advantage
- Mercedes-Benz or premium/luxury brand experience highly preferred
- Exceptional leadership and team-building skills — you attract and retain top talent
- Entrepreneurial mindset: you're energized by building, not just managing
- Deep commitment to hospitality as a business philosophy, not just a customer service tactic
- Strong financial acumen and experience managing multi-department P&L
- Community-connected and comfortable representing a premium brand in a high-profile market role
- Valid driver's license with clean record
- Executive compensation package commensurate with experience and scope
- Base salary plus comprehensive performance bonus tied to dealership profitability, volume, and CSI outcomes
- This is a foundational role with equity in your own success — build it right and the rewards follow
- Ground-floor opportunity to shape the culture, processes, and standards of a brand-new operation
- Represent one of the world's most iconic luxury brands
- Competitive compensation package with performance-based incentives
- Manufacturer-supported training and Mercedes-Benz certification opportunities
- Collaborative, hospitality-first culture where your contributions are seen and valued
- Serve a thriving and growing commercial market in one of the Pacific Northwest's fastest-growing corridors
- Full benefits package including medical, dental, vision, and paid time off
- Career growth potential as the business grows and scales
- Big things are happening in the Sprinter world!
- NEW Mercedes-Benz Van Center of Vancouver!