General Manager

Description

Build a Legacy from the Ground Up | Aggressive Executive Compensation | Lead the launch of Alaska’s first Mercedes-Benz Van Center

We’re building something new — a state-of-the-art facility dedicated to Mercedes-Benz Vans, serving commercial and luxury customers across the region. As General Manager, you’ll have the rare opportunity to build the operation from the ground up — people, process, and performance. This role is perfect for a leader who thrives in creation mode, blending operational precision with entrepreneurial vision. This new van center will deliver mobility solutions that power Alaska’s businesses, adventurers, and innovators.

At Swickard, hospitality isn’t just for guests — it’s how we build teams. Our culture blends luxury brand standards with operational discipline, ensuring every interaction reflects integrity, performance, and care.

Why This Opportunity

• Founding Leadership: Shape the identity, culture, and standards of Anchorage’s first Mercedes-Benz Van Center.
• Premium Brand, Purpose-Driven Work: Build a business that supports local companies, travelers, and entrepreneurs.
• Growth Platform: As part of Swickard Automotive Group, enjoy career runway across multiple luxury and performance brands.
• Community & Adventure: Live and work in one of America’s most scenic and entrepreneurial markets.
  
  

Key Responsibilities

• Launch Leadership: Build and lead all dealership operations from day one — staffing, process design, vendor setup, and OEM readiness.
• Operational Excellence: Oversee daily performance across sales, service, parts, and finance with full P&L accountability.
• Customer Experience: Deliver a world-class CSI experience; set the tone for hospitality-driven guest care across every department.
• Team Development: Recruit, mentor, and develop high-performing department leaders in a fast-scaling operation.
• Financial Management: Drive profitability and sustainability through disciplined expense control and KPI tracking.
• OEM Partnership: Collaborate closely with Mercedes-Benz Vans USA to ensure compliance, brand alignment, and strategic growth.
• Community Presence: Represent the Mercedes-Benz brand within the Anchorage business community as a trusted partner and leader.

Qualifications (Right-Sized for Launch-Phase Dealership)

5 years of leadership experience as a General Manager or GSM in a luxury or commercial automotive brand.

Demonstrated success in new-store openings, rebranding, or operational turnarounds.

Strong grasp of dealership KPIs suited to a developing business unit:

Annual Revenue: $5–10 M (launch phase)

Net-to-Gross: 18–22%

Customer Satisfaction Index (CSI): 95% — non-negotiable standard

Fixed Ops Absorption: 75–85%

Year-over-Year Growth: 10% after ramp-up

Employee Retention:

Proven ability to lead lean teams with clear systems and accountability.

Financial acumen — understands how to scale operations responsibly and profitably.

Mercedes-Benz, Sprinter, or commercial vehicle experience preferred.

Physical Requirements

• Sitting: The majority of the workday is spent sitting at a desk, using a computer and phone.
• Standing and Walking: There may be times when the general manager needs to stand, walk around the dealership, or attend meetings.
• Reaching and Bending: The manager may need to reach for files, supplies, or equipment.
• Lifting: Occasionally, there might be a need to lift or move documents, supplies, or equipment.
  
  

Benefits Of Working At Swickard

• Career Path –Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
• Ongoing training and support
• Opportunities for continued personal and professional growth.
• We are an Equal Opportunity Employer and value diversity and inclusion at our company.
  
  

Competitive Benefits Package

• Insurance: medical, dental, vision, life and pet insurance
• Optional disability coverage
• 401k plan
• Paid Holidays
• PTO
  
  

About Us

• We were founded in 2014 by Jeff Swickard in Wilsonville, OR.
• We’re a hospitality company that happens to sell cars, parts, and service.
• We are a team. Everyone plays a role in our success.
• Culture: We want to be our customers’ favorite place to purchase, lease, or service their vehicle and we want to be your favorite place to work!?
• Highline Brands: Swickard has positioned itself as a leader in highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more.
• We are consistently ranked as one of the fastest growing dealership groups in the US by Automotive News.
  
  

Most people have a stressful experience buying or servicing their car. It shouldn’t be that way. We’re looking for people as crazy as we are about revolutionizing the car-buying experience and it starts with hospitality. Hospitality isn’t just what we do, it’s who we are. We need exceptionally talented individuals to join our mission and embark on a challenging, rewarding career. Do you have what it takes?