What are the responsibilities and job description for the Corporate Senior Housing Marketing Director position at SWBC PEO?
Due to growth needs, a Texas-based senior housing company is looking to add a Corporate Senior Housing Marketing Director to our team. This role will lead the marketing strategy and execution, overseeing brand positioning, campaign development, and occupancy growth across multiple communities.
Core Responsibilities
• Strategic Marketing Leadership: Design and execute data-driven marketing strategies aligned with the company’s mission, occupancy goals, and brand vision.
• Brand Management: Develop and maintain a consistent, compelling brand voice across all communities, ensuring alignment with senior living values and resident experience
• Campaign Development: Create and optimize digital and traditional marketing efforts — including SEO, PPC, direct mail, events, and social media — to drive inquiries, tours, deposits, and move-ins.
• Sales Integration: Partner with sales teams and community leaders to strengthen marketing-sales synergy, improve conversion rates, and support the sales process from inquiry to move-in.
• Content & Storytelling: Capture and amplify resident and community experiences through compelling content, PR, and storytelling to build trust and engagement.
• Performance Measurement: Use analytics, KPIs, and market research to evaluate campaign ROI, refine strategies, and improve results.
• Training & Support: Guide and train Community Marketing Directors or marketing staff to meet conversion targets and deliver relevant, timely marketing events.
• Budget Oversight: Manage marketing budgets and promotional activities to maximize return on investment.
• Industry Standards: Apply knowledge of senior living industry standards, regulations, and competitive market analysis.
Required Skills & Qualifications
• Experience: 5 years in marketing, with 3 years in a leadership role; preferably in senior living, healthcare, or hospitality.
• Digital Marketing Expertise: Strong skills in digital strategy, tools, and trends, plus proficiency in traditional marketing channels.
• Leadership & Collaboration: Ability to lead cross-functional teams, collaborate with sales, operations, and design, and influence without authority.
• Communication & Interpersonal Skills: Excellent written, verbal, and presentation skills; strong relationship-building abilities. • Analytical Skills: Proficiency in data analysis, campaign tracking, and performance reporting.
• Industry Knowledge: Understanding of senior housing needs, resident decision-making, and compliance requirements.
In summary: The Corporate Senior Housing Marketing Director is a strategic leader who blends brand vision, data-driven marketing, and sales integration to grow occupancy, enhance resident experience, and strengthen the company’s market presence in the senior living sector.