What are the responsibilities and job description for the Director of Sales - Hampton Inn Bulverde position at ALH Corporate?
Job Title: Director of Sales
Department: Sales
Supervisor: General Manager/Area Director of Sales/Divisional VP of Sales/Corporate Director of Sales
Summary
The Director of Sales is responsible for leading the hotel’s sales strategy to maximize room revenue, drive market share, and cultivate long-term client relationships. This executive-level role oversees the sales team and collaborates with revenue management, marketing, and operations to ensure alignment with the hotel’s financial goals and brand standards. The Director of Sales plays a critical role in positioning the property competitively within its market and securing business across group, corporate, leisure, and catering segments.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
• Develop and execute comprehensive sales plans to achieve revenue targets and grow market share.
• Lead, mentor, and manage the sales team to ensure high performance and professional development.
• Identify and pursue new business opportunities across group, corporate, and leisure segments.
• Build strategic partnerships with travel agencies, corporate accounts, meeting planners, and local organizations.
• Oversee key account management, contract negotiations, and high-value proposals.
• Collaborate with revenue management to optimize pricing strategies and forecast demand.
• Partner with marketing to align promotional efforts with sales initiatives.
• Represent the hotel at industry events, trade shows, and networking functions.
• Analyze market trends, competitive data, and performance metrics to inform strategy and reporting.
Supervisory Responsibilities
This role is responsible for leading, overseeing, and managing the sales team for their location.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
5 years of progressive sales leadership experience in the hospitality industry.
Proven track record of achieving revenue goals and managing high-performing teams.
Excellent communication, negotiation, and presentation skills.
Strong financial acumen and analytical ability with experience in revenue forecasting and budgeting.
Bachelor’s degree in hospitality, Business, or related field preferred; advanced degree a plus.