Marketing Automation & CRM Strategist

Swank Motion Pictures, the world’s largest non‑theatrical distributor of studio‑licensed films, partners with major studios to deliver Hollywood content to schools, colleges, healthcare institutions, cruise lines, libraries, and other unique venues worldwide. As Swank modernizes its digital marketing ecosystem, we’re seeking a strategic, data‑driven Marketing Automation & CRM Strategist to elevate our email and CRM marketing programs. In this role, you’ll transform email into a high‑impact, revenue‑driving channel through advanced segmentation, lifecycle journey development, personalization, and continuous optimization. You’ll also serve as Swank’s in‑house Dynamics expert, maximizing platform capabilities, strengthening data integrity, and driving measurable gains in lead generation, pipeline progression, retention, and revenue. This highly cross‑functional position collaborates closely with marketing, sales, design, CRM, and digital teams to align messaging and targeting in support of company growth.

Responsibilities:

Lifecycle & Automation Strategy

• Own Swank’s email and marketing automation strategy across all markets, designing and optimizing full-funnel lifecycle journeys (nurture, onboarding, engagement, cross-sell, renewal, reactivation)
• Implement behavioral triggers, dynamic workflows, and lead scoring in partnership with sales and CRM teams
• Identify and execute opportunities to automate manual processes and improve efficiency

CRM & Dynamics Platform Ownership

• Serve as the primary marketing owner of Dynamics marketing automation, maximizing platform capabilities for segmentation, personalization, and performance
• Ensure accurate data flow, integration, and tracking in collaboration with CRM stakeholders
• Establish governance and best practices for database segmentation, workflows, and internal expertise-building

Segmentation, Personalization & Data Quality

• Develop advanced segmentation strategies across markets, personas, and buying stages
• Leverage dynamic content and personalization to increase engagement and conversions
• Maintain data hygiene and continuously refine audience targeting with CRM and sales partners

Performance Measurement & Optimization

• Define and monitor email KPIs tied to pipeline, retention, and revenue goals
• Analyze campaign performance, communicate insights, and adjust strategies to improve ROI
• Lead a structured testing roadmap (subject lines, cadence, segmentation, content, send time)

Campaign Execution & Calendar Management

• Manage the cross-market email marketing calendar for customer and prospect communications
• Oversee campaign development, scheduling, QA, launch, and mobile optimization
• Maintain high standards for clarity, brand alignment, user experience, and cross-functional collaboration with copywriters, designers, and marketing teams

Content Strategy & Cross-Functional Alignment

• Guide copywriters and designers with clear messaging intent, content goals, and optimization insights
• Align email messaging with product marketing, sales, and digital go‑to‑market strategies
• Use performance data and user behavior to evolve content strategy and creative direction

Compliance & Best Practices

• Ensure all campaigns meet data protection regulations, deliverability standards, and industry best practices
• Maintain list health, opt‑in integrity, and deliverability optimization while staying current on emerging trends and technologies

Requirements:

• 5 years of experience in email marketing, lifecycle marketing, or marketing automation
• Proven experience owning lifecycle marketing strategy end-to-end
• Strong content strategy skills with experience developing high-impact messaging frameworks in a B2B environment
• Demonstrated success driving measurable impact on engagement, pipeline, retention, or revenue
• Strong expertise in database segmentation, dynamic content, and workflow automation
• Hands-on experience with marketing automation platforms; Dynamics 365 experience strongly preferred (HubSpot experience a plus)
• Experience implementing or optimizing nurture journeys and behavioral trigger campaigns
• Strong analytical skills with experience leveraging data to drive strategic decisions
• Experience aligning marketing automation with sales processes and CRM systems
• Working knowledge of email design best practices; HTML/CSS knowledge a plus
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Strong cross-functional collaboration and communication skills
• Highly organized, detail-oriented, and proactive problem solver