What are the responsibilities and job description for the Founding GTM (SDR) position at Surface Labs?
About Surface Labs
Surface Labs is an applied AI lab building the future of Marketing Operations.
We’re backed by Y Combinator, Garry Tan, Dharmesh Shah (co-founder of HubSpot), and the CEO of AngelList, our AI agents have driven $40M in inbound pipeline and process 50K leads monthly.
We're the CMO's best friend: less manual work, more pipeline, predictable revenue. Our system creates and captures demand with content agents that boost rankings in AI search (ChatGPT, Perplexity, Gemini), then systematically convert that traffic into qualified leads and demos on autopilot.
In the last few months, we've grown from 5 → 12 people across Engineering, Design, and Content — and are now bringing on an SDR to scale our outbound motion. Our marketing efforts generate thousands of leads per month, and you'll work alongside a full-cycle AE, a GTM engineer, and the founder to convert those leads into demos.
The Role
Work directly with the CEO to run outbound and open doors at the right companies. High ownership, quota-carrying, with a track to Founding AE if you're killing it. In-office 5 days a week in SF (sometimes weekends) — we move fast and build together.
What You'll Do
Surface Labs is an applied AI lab building the future of Marketing Operations.
We’re backed by Y Combinator, Garry Tan, Dharmesh Shah (co-founder of HubSpot), and the CEO of AngelList, our AI agents have driven $40M in inbound pipeline and process 50K leads monthly.
We're the CMO's best friend: less manual work, more pipeline, predictable revenue. Our system creates and captures demand with content agents that boost rankings in AI search (ChatGPT, Perplexity, Gemini), then systematically convert that traffic into qualified leads and demos on autopilot.
In the last few months, we've grown from 5 → 12 people across Engineering, Design, and Content — and are now bringing on an SDR to scale our outbound motion. Our marketing efforts generate thousands of leads per month, and you'll work alongside a full-cycle AE, a GTM engineer, and the founder to convert those leads into demos.
The Role
Work directly with the CEO to run outbound and open doors at the right companies. High ownership, quota-carrying, with a track to Founding AE if you're killing it. In-office 5 days a week in SF (sometimes weekends) — we move fast and build together.
What You'll Do
- Run outbound across cold calls, LinkedIn, email, and in-person (SF events occasional travel)
- Convert thousands of monthly leads into qualified demos
- Own the full pipeline: targeting → messaging → scheduling → follow-up
- Hit monthly meeting quotas and keep CRM clean
- 1–3 years in sales, GTM, or customer-facing roles (or strong hustle background)
- Have done the unglamorous work: built lists from scratch, ground out calls and emails all day, then did it again
- Comfortable with outbound and rejection
- Used tools like Clay, Sales Navigator, or Apollo
- Relentless, high-energy, and always growing
- Experience pitching B2B SaaS or GTM tech tools (HubSpot, Salesforce, marketing automation, etc.)
- Technical interest or experience (vibe coding, Claude Code, etc.)
- Willing to find ways to automate your job using AI automations/code
- Base: $60K–$80K
- OTE: $90K–$110K (base commission with accelerators)
- Equity: 0.05%–0.2% (4-year vest, 1-year cliff)
- Health, dental, and vision insurance
- 401k Plan
- Food and travel reimbursement
- MacBook
- International team off-sites
Salary : $65,000 - $120,000