What are the responsibilities and job description for the Creator in Residence, Short-Form Video position at Superpower?
At Superpower, we’re reimagining the future of health: one where you’re in control, equipped with personalized, data-driven insights. We’re digital-first and tech-forward, delivering a seamless experience with a brand built to resonate as powerfully as Tesla, Apple, or Nike.
How we’re doing it: We’re building the world’s first all-in-one health platform — combining whole-body testing, 24/7 concierge care, an AI doctor, and a curated ecosystem of trusted supplements and prescriptions. A true lifelong health partner, designed to be the one membership that makes sense for everyone.
But health isn’t only science — it’s also culture and community. That’s why content is at the heart of our mission. Content shapes behavior, defines culture, and sparks change. Most health content out there is a 6/10. We’re here to create 11/10 — we’re redefining what health media can look like. Building a new model of tech-meets-media that raises the bar for creativity, empowers creators with freedom to experiment, and pushes culture forward.
Explore more:
We’re looking for an experienced, in-house short-form creator to join our San Francisco team as Creator-in-Residence. This isn’t just about making content — it’s about shaping a new model of tech-meets-media at the intersection of health and culture. You’ll have real creative freedom, the space to experiment, and the challenge of raising the bar for what health content can be — making it as culturally resonant as music, fashion, or sport.
Your focus will be on capturing and producing lo-fi, iPhone-native content that feels raw, immediate, and built for TikTok, Reels, and Shorts. Think: off-the-cuff office moments, behind-the-scenes culture, and founder-led clips that resonate in-feed.
Most of the time, you’ll be behind the camera — filming, directing, and editing content that’s authentic and socially native. You should be obsessed with social media and virality — constantly dissecting what makes content hit, from hooks and pacing to storytelling and trend adaptation.
Just as important: you need to care deeply about health. We want someone who’s bought into our mission and genuinely curious about the future of health. You’ll bring cultural fluency and industry knowledge together to translate complex health ideas into content that’s clear, relevant, and made to spread.
This is your chance to be at the center of culture-making in health: to experiment boldly, push new ideas forward, and help define the future of how people connect with health. You’ll have the support of a world-class creative team, the platform to reach millions, and the empowerment to make your mark.
What You’ll Do
How we’re doing it: We’re building the world’s first all-in-one health platform — combining whole-body testing, 24/7 concierge care, an AI doctor, and a curated ecosystem of trusted supplements and prescriptions. A true lifelong health partner, designed to be the one membership that makes sense for everyone.
But health isn’t only science — it’s also culture and community. That’s why content is at the heart of our mission. Content shapes behavior, defines culture, and sparks change. Most health content out there is a 6/10. We’re here to create 11/10 — we’re redefining what health media can look like. Building a new model of tech-meets-media that raises the bar for creativity, empowers creators with freedom to experiment, and pushes culture forward.
Explore more:
- Website
- LinkedIn
We’re looking for an experienced, in-house short-form creator to join our San Francisco team as Creator-in-Residence. This isn’t just about making content — it’s about shaping a new model of tech-meets-media at the intersection of health and culture. You’ll have real creative freedom, the space to experiment, and the challenge of raising the bar for what health content can be — making it as culturally resonant as music, fashion, or sport.
Your focus will be on capturing and producing lo-fi, iPhone-native content that feels raw, immediate, and built for TikTok, Reels, and Shorts. Think: off-the-cuff office moments, behind-the-scenes culture, and founder-led clips that resonate in-feed.
Most of the time, you’ll be behind the camera — filming, directing, and editing content that’s authentic and socially native. You should be obsessed with social media and virality — constantly dissecting what makes content hit, from hooks and pacing to storytelling and trend adaptation.
Just as important: you need to care deeply about health. We want someone who’s bought into our mission and genuinely curious about the future of health. You’ll bring cultural fluency and industry knowledge together to translate complex health ideas into content that’s clear, relevant, and made to spread.
This is your chance to be at the center of culture-making in health: to experiment boldly, push new ideas forward, and help define the future of how people connect with health. You’ll have the support of a world-class creative team, the platform to reach millions, and the empowerment to make your mark.
What You’ll Do
- Capture and create lo-fi, socially-native content: Film authentic, off-the-cuff moments in our office, with our team, and with our founders. Think: raw, behind-the-scenes TikToks, quick reactions to trends, and cultural riffs that feel native to the platform.
- Operate behind the camera: Direct, shoot, and produce iPhone content that feels real and human — while coaching team members or founders who are on camera.
- Edit with social-first instincts: Use mobile-first editing tools to create sharp, engaging, and algorithm-optimized videos. Add captions, pacing adjustments, and trend-driven effects.
- Concept and direct: Dream up bold short-form formats and execute them from start to finish, guiding our team through the process.
- Trendspotting & virality strategy: Constantly monitor TikTok, Reels, Shorts, and social culture to identify emerging formats, sounds, and hooks — and bring them into our content pipeline.
- Creative collaboration: Partner with our marketing and design teams to ensure creative consistency while pushing into new experimental formats.
- Feedback & iteration: Suggest hooks, pacing tweaks, and storytelling shifts to maximize engagement and reach.
- Performance-driven: Track content performance and refine your approach to hit reach, share, and engagement goals.
- Proven track record of creating viral content — portfolio of videos with significant reach and shareability.
- Social media fluency: Deep knowledge of TikTok, Reels, Shorts, and the dynamics of what makes content spread.
- Creative instincts: Ability to turn ideas into compelling narratives, hooks, and formats.
- Editing proficiency: Skilled in mobile-first tools (CapCut, VN, etc.)
- Health industry fluency: Strong interest in health and performance — you’re genuinely curious and knowledgeable about the space.
- Storytelling ability: Craft narratives that are punchy, human, and brand-aligned.
- Creative courage: Not afraid to experiment, take risks, and push boundaries with content.
- Analytical mindset: Comfortable interpreting performance metrics and optimizing accordingly.
- Self-starter: Able to operate with autonomy, pitch new concepts, and own projects end-to-end.
- Forerunner Ventures (tier 1 US-based VC)
- Susa Ventures (tier 1 US-based VC)
- Cyan Bannister (first investor into Uber, early at SpaceX, former part at Founder’s Fund, regarded as one of the top angels in the world)
- Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)
- Arielle Zuckerberg (active angel, tech leader, relatively famous brother)
- Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)
- Shaan Puri (angel and podcast host of my first million)
- Cameron & Tyler Winklevoss
- Evan Moore (Founder of Doorash; Partner at Khosla Ventures)
- Justin Mares (Founder of TrueMed)
- Dr Jordan Shlain (Founder of Private Medical, America's top concierge medicine service)
- The world’s biggest company will be in consumer healthcare
- Solving longevity – the most important problem of our time
- A mayo clinic executive program 2.0 in the cloud
- We are all here to genuinely do our life’s best work.
- Insanely high talent bar, never settling. A players only (see steve jobs)
- We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first.
- We aim to set the gold standard for team health culture on the planet - live the ethos!
