What are the responsibilities and job description for the Director of Marketing & Brand Loyalty - Restaurant position at Superior Talent Source?
Director of Marketing & Brand Strategy
Position Overview
We are seeking a strategic marketing leader to shape the brand direction for a high-growth, multi-unit restaurant organization. This role will own the marketing vision, digital ecosystem, loyalty strategy, and local market initiatives—driving measurable sales growth and deeper guest engagement while partnering closely with cross-functional leaders.
Brand Strategy & Revenue Growth
- Lead and evolve the overall marketing strategy to support national expansion
- Ensure consistent brand execution across all guest touchpoints
- Drive Same-Store Sales and profitability through data-driven campaigns
- Use analytics, testing, and insights to optimize performance and ROI
- Align marketing initiatives with Operations, Culinary, Finance, and Technology teams
Digital, Loyalty & Guest Engagement
- Build and manage a best-in-class loyalty program
- Oversee website, mobile app, online ordering, and in-store digital experience
- Shift traffic from third-party platforms to owned channels
- Direct SEO, online reputation, and guest review strategy
- Lead social media, content strategy, and creative storytelling
Local Marketing & Community Impact
- Create scalable local store marketing programs
- Develop community partnerships, school programs, and fundraisers
- Equip operators with tools to grow neighborhood awareness and traffic
Leadership & Team Development
- Lead, mentor, and develop the marketing team
- Manage agencies and vendor partners
- Establish clear KPIs and accountability for results
- Collaborate cross-functionally to ensure flawless execution
What You Bring
- 5 years of progressive marketing leadership
- Experience in restaurants, hospitality, retail, or consumer brands
- Proven ability to grow sales through marketing initiatives
- Expertise in digital platforms, loyalty, and brand building
- Strategic mindset with hands-on execution ability
- Bachelor’s degree preferred
Why This Role
- High-visibility leadership in a rapidly expanding brand
- Performance-based incentive tied to real business impact
- Collaborative culture focused on innovation and guest experience
Salary : $130,000 - $150,000