Lead Nurturing & Business Development Specialist

Superior Seating is a family owned and operated, industry leading commercial furniture manufacturer servicing the hospitality industry. For over two decades, Superior Seating has been crafting furniture that elevates restaurants, bars, and hospitality spaces across the nation. Our journey began with a simple idea: to deliver exceptional quality and personalized designs that tell the story of every space.

# Lead Nurturing & Business Development Specialist

## Position Summary

Superior Seating is seeking an experienced, highly motivated **Lead Nurturing & Business Development Specialist** to build and manage a pipeline of qualified sales opportunities within targeted commercial and institutional markets.

Working primarily from company-provided lead lists, this role is responsible for identifying key decision-makers, initiating outbound outreach, qualifying opportunities, nurturing long-term prospects, and transitioning sales-ready opportunities to Territory Sales Representatives.

This is **not an entry-level position**. The ideal candidate has a proven track record in B2B business development, excels at building relationships through persistent follow-up, and is comfortable using modern sales technology and AI tools to maximize productivity and results.

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## Primary Objective

The Lead Nurturing & Business Development Specialist is responsible for converting targeted prospects into qualified sales opportunities by working through company-provided lead lists.

This role will proactively engage decision-makers, qualify their interest and purchasing potential, nurture relationships over time, and schedule meetings for Territory Sales Representatives once prospects meet established qualification criteria.

Success is measured by delivering highly qualified opportunities—not simply appointments.

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## Target Markets

The Lead Nurturing & Business Development Specialist will prospect and develop opportunities within the following commercial and institutional markets:

* Hotels & Resorts

* Banquet Facilities

* Convention & Conference Centers

* Event Venues (wedding venues, performing arts centers, private event spaces, entertainment venues, and multi-purpose facilities)

* Churches & Religious Organizations

* Schools, Colleges & Universities

* Municipalities, including:

* Parks & Recreation Departments

* Civic Centers

* Community Centers

* Government Buildings

* Public Event Venues

The role will engage decision-makers including:

* General Managers

* Facility Directors

* Purchasing Managers

* Procurement Officers

* Parks & Recreation Directors

* Church Administrators

* School Business Administrators

* Venue Managers

* Event Operations Directors

* Other stakeholders responsible for purchasing commercial seating and furniture solutions

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## Primary Responsibilities

* Work through company-provided lead lists to identify and engage qualified prospects.

* Research organizations and identify key decision-makers.

* Conduct outbound prospecting using a strategic multi-channel approach.

* Build rapport with prospective customers and uncover current and future furniture needs.

* Qualify opportunities based on established criteria, including:

* Business need

* Budget

* Decision-making authority

* Purchasing timeline

* Overall fit

* Maintain consistent follow-up with prospects who are not yet ready to purchase.

* Nurture long-term opportunities until they become sales-ready.

* Schedule qualified meetings for Territory Sales Representatives.

* Ensure a seamless handoff by documenting all relevant prospect information.

* Maintain accurate CRM records and activity tracking.

* Collaborate closely with Territory Sales Representatives to maximize opportunity conversion.

* Continuously build and maintain a healthy sales pipeline.

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## Multi-Channel Outreach

Success in this role requires executing coordinated outreach campaigns across multiple communication channels, including:

* Cold Calling

* Cold Email

* LinkedIn Prospecting

* Text Messaging

The successful candidate understands how to combine these channels into effective outreach sequences that maximize engagement and appointment conversion.

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## Technology Stack

The Lead Nurturing & Business Development Specialist will utilize modern sales technology to improve prospecting efficiency and pipeline management.

Required experience with:

* HubSpot CRM

* LinkedIn Sales Navigator

* ZoomInfo

* Apollo.io

* ChatGPT

* Magento 2

The ideal candidate embraces technology and leverages AI to improve research, personalize outreach, summarize prospect information, and increase productivity.

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## Required Qualifications

* Minimum **3 years of successful B2B outbound business development, lead nurturing, SDR, BDR, or inside sales experience**

* Proven success generating qualified opportunities for outside sales teams

* Experience prospecting into commercial and institutional markets preferred

* Experience using CRM systems and modern sales intelligence platforms

* Strong organizational and time management skills

* Excellent verbal and written communication skills

* Ability to work independently while collaborating effectively with the sales team

**This is not an entry-level position.** Candidates should be able to contribute immediately with minimal training.

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## Core Competencies

The ideal candidate demonstrates:

* Persistence

* Resilience

* Organization

* Coachability

* Strong verbal and written communication

* Relationship-building skills

* Attention to detail

* Time management

* AI proficiency

* Self-motivation

* Professionalism

* Accountability

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## What Success Looks Like

The successful Lead Nurturing & Business Development Specialist consistently delivers a steady flow of highly qualified opportunities to the sales team.

They understand that successful business development is built on disciplined outreach, thoughtful relationship building, and consistent follow-up. Rather than simply booking meetings, they develop prospects over time until they are genuinely ready to engage with a Territory Sales Representative.

By combining persistence, strategic communication, modern sales technology, and AI-powered productivity tools, they make a direct contribution to Superior Seating's sales pipeline and long-term revenue growth.

Pay: From $32.00 per hour

Benefits:

• Paid time off

Work Location: In person

Salary : $32