Social Media Specialist

Social Media Specialist 

Division/Department: Marketing

Reports to: Marketing Manager

Full-time Non-Exempt

Job Summary: The Social Media Specialist is responsible for developing and executing SunWest Credit Union’s social media strategy across key platforms, ensuring content consistently reflects the brand while supporting marketing campaigns, business priorities, and member engagement. This role manages social media calendars, creates platform-specific copy and content concepts, schedules and publishes content, monitors conversations, and supports ongoing community engagement. The Social Media Specialist also uses social listening, audience insights, and performance data to identify trends, understand member sentiment, optimize content, and continuously improve social media performance. This role works closely with the Content, Creative, and Multimedia teams to develop relevant, engaging, and timely content that builds brand awareness and meaningful connections with members.

Essential Duties and Responsibilities:

· Develop and execute social media strategies aligned with marketing campaigns, brand priorities, and member engagement goals.

· Manage monthly social media calendars, balancing promotional, educational, evergreen, community, and real-time content.

· Concept, design, and create engaging social media content, including graphics, carousels, short-form video, stories, and other platform-specific assets.

· Write engaging, platform-specific copy, captions, headlines, and calls to action aligned with the SunWest brand voice.

· Schedule, publish, and manage social media posts, videos, stories, and campaigns across key platforms.

· Collaborate with Content, Creative, and Multimedia teams to develop and execute larger content initiatives and campaigns.

· Monitor social channels, comments, messages, and conversations to support community engagement and maintain a positive brand reputation.

· Conduct social listening to identify trends, member sentiment, relevant conversations, and opportunities for engagement.

· Stay current on platform updates, emerging trends, content formats, and social media best practices.

· Monitor and analyze social media performance and recommend improvements to content, strategy, and engagement.

· Identify opportunities to repurpose existing content and extend the reach of high-performing and evergreen content.

· Ensure social content aligns with brand standards, organizational policies, and applicable regulatory requirements.    

Education and/or Work Experience Requirements:

· Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Journalism, Advertising, or a related field required.

· 2–4 years of professional experience in social media management, digital marketing, content marketing, communications, or a related field.

· Demonstrated experience managing social media channels for a brand, organization, agency, or business.

· Experience developing and executing social media content calendars and strategies.

· Strong copywriting and editing skills with the ability to adapt messaging for different audiences and platforms.

· Experience with social media management, scheduling, analytics, and listening platforms.

· Working knowledge of major social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms.

· Understanding of social media analytics, engagement metrics, audience insights, and performance optimization.

· Experience working collaboratively with designers, content creators, videographers, marketers, or other creative professionals.

· Strong understanding of current social media trends, short-form video, content formats, and digital audience behavior.

· Ability to manage multiple projects, campaigns, deadlines, and competing priorities in a fast-paced marketing environment.

· Strong attention to detail and commitment to brand consistency.

· Excellent written and verbal communication skills.

· Ability to exercise sound judgment when engaging with members and the public on behalf of the organization.

· Financial services, credit union, or regulated-industry experience is a plus, but not required.

 Physical Requirements:

· Ability to safely and successfully perform the essential job functions consistent within the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards

· Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards

· Must be able to lift and carry up to 20 lbs; 4-6 hours of standing; frequent travel within Phoenix metro area and periodic travel outside using personal vehicle, subject to varying insight/outside temperatures

· Must be able to talk, listen, and speak clearly on the telephone