Social Media and Content Specialist

POSITION SUMMARY

Foothills Bank, a Division of Glacier Bank, is seeking a creative and self-motivated Social Media and Content Specialist to join our marketing team. This role is responsible for creating and managing content across the bank's social media and digital signage platforms to promote products and services, strengthen our brand, and engage customers and communities throughout Arizona.

The ideal candidate is a strong writer and creative storyteller with a passion for content creation and an eye for photography and video. This position also supports marketing initiatives through copywriting for email campaigns, website content, articles, press releases, and other marketing communications.

Key Responsibilities

• Develop, schedule, and publish content across social media platforms, including Facebook, Instagram, LinkedIn, and emerging channels.
• Manage the bank's digital signage program and create localized branch content.
• Capture and edit photos and short-form videos at branches, community events, and bank-sponsored activities.
• Create compelling written, graphic, photo, and video content that supports brand awareness, engagement, and business growth.
• Write and edit social media posts, email campaigns, website copy, articles, customer stories, press releases, and digital signage messaging.
• Partner with internal teams to promote products, services, employees, and community involvement.
• Work with external vendors and partners as needed.
• Create graphics using Canva, Adobe Creative Suite, or similar design tools.
• Stay current on industry trends, emerging platforms, and best practices to identify new opportunities.
• Monitor social media engagement, respond to public comments, and manage customer concerns in accordance with bank policies.
• Track and report on content performance, using insights to optimize future strategies.
• Support marketing campaigns, sponsorships, community events, and other marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field, or equivalent experience.
• One or more years of professional marketing, communications, social media, or content creation experience.
• Strong writing, communication, proofreading, and organizational skills.
• Demonstrated content creation experience through work, internships, coursework, freelance projects, or personal initiatives.
• Familiarity with social media platforms, including Facebook, Instagram, and LinkedIn.
• Ability to manage multiple projects and meet deadlines.
• Valid driver's license and ability to travel throughout Arizona and occasionally out of state.

Preferred Qualifications

• Experience producing short-form video content.
• Photography and video editing skills.
• Experience with Canva, CapCut, Adobe Creative Suite, or similar tools.
• Copywriting and proof reading experience.
• Experience with social media management and scheduling platforms.
• Familiarity with banking or financial services.