What are the responsibilities and job description for the Business Development Coordinator position at Suntrup Ford (Westport)?
Business Development Center (BDC) Agent
Suntrup Ford Westport – St. Louis, MO
Position Overview
Suntrup Ford Westport is seeking a highly motivated and customer-focused BDC Agent to manage inbound and outbound sales opportunities. This role is responsible for responding to internet leads, handling inbound calls, and proactively generating appointments for the sales team.
The ideal candidate is organized, driven, and thrives in a fast-paced, performance-based environment.
Key Responsibilities
- Respond to all inbound internet leads (email, phone, text, chat) in a timely manner
- Make outbound calls to follow up on leads, unsold traffic, and previous customers
- Set, confirm, and manage sales appointments for the showroom team
- Maintain consistent follow-up using CRM (calls, texts, emails)
- Ensure all customer interactions are professional, prompt, and aligned with Suntrup standards
- Log all communication accurately in CRM
- Work closely with sales managers to ensure proper handoff of appointments
- Re-engage aged leads and database opportunities
- Meet or exceed daily, weekly, and monthly KPI targets
Performance Expectations (KPIs)
- Lead response time (speed to contact)
- Outbound call volume
- Appointment set rate
- Appointment show rate
- Sold rate from appointments
- CRM activity and follow-up completion
Qualifications
- Previous BDC, call center, or automotive sales experience preferred
- Strong communication skills (phone, text, email)
- High level of organization and attention to detail
- Ability to handle a high volume of leads and multitask effectively
- Self-motivated with a strong work ethic and competitive mindset
- Comfortable working in a structured, KPI-driven environment
Compensation & Benefits
- Competitive hourly pay performance-based bonus/commission
- Paid training and ongoing development
- Health, dental, and vision insurance
- 401(k)
- Paid time off
- Growth opportunities within the Suntrup Automotive Group
Why Suntrup?
At Suntrup Ford Westport, we pride ourselves on delivering an exceptional customer experience and building a high-performance team culture. This role is critical to driving showroom traffic and overall dealership success.