What are the responsibilities and job description for the Social Media Marketing Manager position at Suntrup Auto?
Part-Time Social Media Marketing Manager
Suntrup Auto Group
St. Louis, MO (Hybrid / On-site as needed)
Suntrup Auto Group is seeking a Part-Time Social Media Marketing Manager to oversee and grow our digital presence across three dealership locations:
Suntrup Ford Kirkwood
Suntrup Ford Westport
Suntrup Buick GMC
This role is ideal for a creative, detail-oriented individual who understands social media marketing, customer engagement, and brand consistency—especially in a fast-paced, customer-focused environment.
Key Responsibilities
Social Media Management
Manage and maintain content across Facebook, Instagram, LinkedIn, and TikTok for all three dealership locations
Ensure consistent branding, messaging, and tone across all platforms
Plan, schedule, and publish regular posts (static, video, stories, reels, etc.)
Content Creation
Create original content including photos, short-form videos, captions, and promotional posts
Capture on-site content as needed (vehicles, team members, community events, promotions)
Highlight inventory, service specials, dealership culture, community involvement, and customer experiences
Customer Engagement
Monitor and respond to customer messages, comments, and inquiries across social platforms in a timely and professional manner
Engage with followers to build relationships, trust, and brand loyalty
Escalate customer issues to management when appropriate
Growth & Performance
Track basic engagement metrics (reach, impressions, followers, interactions)
Suggest ideas to improve engagement, impressions, and audience growth
Stay current on social media trends and best practices, especially short-form video
Qualifications
Experience managing social media accounts for a business or brand (automotive experience a plus, not required)
Strong writing skills with an understanding of tone, branding, and customer-friendly messaging
Comfortable creating short-form video content (Reels, TikToks, Stories)
Organized, self-motivated, and able to manage multiple pages at once
Professional communication skills and customer-service mindset
Familiarity with social media scheduling tools is a plus
Position Details
Part-time role (hours flexible; consistency required)
Hybrid / on-site presence as needed for content creation
Opportunity to grow with a well-established, family-owned automotive group
Competitive part-time compensation based on experience
Why Suntrup Auto Group?
Suntrup Auto Group is a family-owned dealership group with deep roots in the St. Louis community. We pride ourselves on exceptional customer service, strong company culture, and continuous growth. This role offers the opportunity to have a direct impact on our brand presence and customer relationships.