Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and innovative Social Media Manager to elevate our brand’s digital presence across multiple platforms. This energetic role demands a creative strategist who thrives on crafting compelling content, engaging audiences, and driving impactful social media campaigns. As a vital member of our marketing team, you will harness your expertise in digital marketing, graphic design, and analytics to build brand awareness, foster community relationships, and support our overall business objectives. Your passion for storytelling and keen eye for visual aesthetics will help us connect authentically with our audience and stand out in a competitive landscape.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals to increase engagement and followers across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts that resonate with target audiences and reflect brand identity.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor performance, and optimize campaigns in real-time.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activity to inform content planning and outreach efforts.
• Implement SEO best practices and keyword research techniques to enhance content visibility and organic reach.
• Use web analytics tools like Google Analytics to track campaign performance, analyze engagement metrics, and generate reports that guide future strategies.
• Collaborate with public relations teams to manage brand reputation, handle crisis communications, and develop positive media relationships.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize ROI through targeted audience segmentation.
• Maintain consistent branding across all digital channels while ensuring proofreading accuracy and adherence to style guidelines.
• Foster strong relationship management by engaging with followers, influencers, partners, and community groups to build a vibrant online community.

Experience

• Proven experience in social media management within a fast-paced environment; previous roles should demonstrate successful campaign execution across multiple platforms.
• Strong graphic design skills with proficiency in Adobe Creative Suite applications such as Photoshop and Illustrator; ability to produce visually appealing content is essential.
• Hands-on experience with social media management tools like Hootsuite or Buffer for scheduling and analytics purposes.
• Knowledge of digital marketing principles including SEO, web analytics (Google Analytics), keyword research, and e-commerce integration is highly desirable.
• Familiarity with video editing software for creating engaging multimedia content that captures attention quickly.
• Excellent proofreading skills combined with an eye for detail to ensure all content is polished before publication.
• Ability to analyze data insights from platforms like Google Analytics to refine strategies effectively.
• Strong relationship management skills to engage stakeholders at all levels while maintaining a positive brand image. Join us as a Social Media Manager if you’re passionate about storytelling through digital channels! Bring your creativity, analytical mindset, and enthusiasm for social media marketing to help us craft memorable experiences that inspire our community every day!

Job Types: Part-time, Contract

Pay: $300.00 - $500.00 per week

Expected hours: 10 – 20 per week

Work Location: Hybrid remote in Washington, MO 63090

Salary : $300 - $500