Vice President, Brand Marketing

Position summary:

The VP of Brand Marketing will be responsible for leading teams to develop and execute marketing plans to achieve both short and long-term strategic and financial objectives with a single cohesive consumer experience across Retail, eCommerce, and Professional channels.

In this role the VP of Brand Marketing will directly lead the full fix of marketing activities across all media channels – paid, earned, and owned – and be responsible for the development and management of all brand building activities.  They will also be a key owner of delivering the U.S. GUM business with responsibility for setting brand and business strategy, tracking business performance, identifying areas for improvement, and executing accordingly.

The VP of Brand Marketing will have ownership of the eCommerce business and lead efforts to integrate sustainability into the messaging, products, and equity of the GUM brand.

As the Brand Marketing leader, you will partner closely across key cross functional groups in addition to leading the collaboration with global counterparts within the broader marketing organization.

Role Responsibilities:

• Establishing business priorities and translating those priorities into marketing strategies and tactics in conjunction with other teams to achieve broad financial and strategic goals
• Develop, execute, and manage the full mix of marketing activities across all media channels
• Responsible for the development and management of all brand building tactics, segmentation, position, architecture, and packaging
• Oversee the development of consumer insights, claims and messaging to drive consumer engagement
• Analyze current business performance, trends, and market conditions and execute recommendations for business optimization
• Identify, pursue, and successfully generate new targets and growth opportunities within or adjacent to our current business/category opportunities
• Ownership of all brand partnerships including licensing
• Responsible for the annual marketing plan and budgeting process
• Ownership of the eCommerce business
• Lead efforts to integrate sustainability into messaging, products and equity of the GUM brand
• Ownership of all agency relationships
• Draw connections between the Retail and Professional channels to create one “chair-to-shelf” marketing approach
• Work closely with global counterparts to ensure a unified strategic approach to the brand’s strategic vision, brand purpose, and positioning, and implement best practices
• Build and develop a marketing team centered around collaboration, bias for action, learning and shared values

Education:

• Bachelor’s degree required; MBA strongly preferred

Knowledge/Experience:

•  15 years of CPG marketing experience 
•  Knowledgeable in all areas of marketing, including:

• • Insights / consumer research
  • Innovation
  • Consumer communication development
  • Media
  • Agency management
  • Business analysis and strategic leadership
  • Global collaboration

Skills:

• Strong strategic thinker
• Relationship management
• Problem solving Skills
• Decision making capabilities
• Computer proficiency
• Excellent written and verbal communication, presentation and facilitation skills

Abilities:

• Able to effectively set priorities
• Able to manage multiple, simultaneous projects
• Able to work independently, lead team and function as a strong team player
• Able to work effectively across regions and cultures and has experience working globally
• Able to manage and develop a strong team of direct and indirect reports

What Makes Sunstar Special is:

• A business focused on health and wellness of people around the world
• High Quality Products
• Beautiful state-of-the-art facility
• Diversity and Inclusion
• Corporate Social Responsibility Program and partnership with charitable organization
• Strong value placed on company culture
• Excellent, comprehensive insurance coverage that includes Medical, Vision, and Dental benefits. 
• Opportunities for career growth and advancement
• Employee discount on GUM products
• 401K retirement plan with employer match (Pretax and Roth options)
• 401K profit sharing contribution based on company performance.
• Paid holidays and generous paid time off. Pet, Legal and Identity Theft Insurance Plans
• Competitive bonus
• On-site café
• On Site Fitness Center
• Corporate Perks Discount Program (Auto, Retail, Electronics, Entertainment, Computers, Personal Vacations, Cell Phones, Movie Tickets, Eating Out and Much More)
• Beautifully maintained walking trails
• Hybrid Schedule (certain departments)
• Numerous employee appreciation events throughout the year.
• Recognition and Rewards Programs
• Anniversary, Birthday and New Hire Announcements

The employer is subject to certain governmental record keeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, the employer invites employees to voluntarily self-identify their gender, and race or ethnicity. Completion of this data is voluntary and will not affect your opportunity for employment or terms or conditions of employment. Information collected will be used for EEO-1 reporting purposes only and will be kept separate from all other personnel records, only accessed by Authorized Users. Information collected will be kept confidential and will only be used in accordance with the provisions of applicable laws, including those that require the information to be summarized and reported to the federal government. When reported, data will not identify any specific individual. 

The pay range for this position of VP, Brand Marketing is $240,000 -$290,000. However, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for an annual bonus as part of total compensation.

Salary : $240,000 - $290,000