What are the responsibilities and job description for the Growth Marketer position at Sunset?
About Sunset
At its core, Sunset was founded to help founders. We started by supporting startups through shutting down, but we've since expanded into unlocking a new revenue stream for all types of businesses.
In 2025, we earned a secret: the data every company generates on a daily basis (collaboration, communication, building) is some of the most valuable training data in the world. Public and synthetic can only get frontier models so far, so the next generation of model progression depends on real, proprietary data grounded in how actual businesses operate. We're a primary source of it, partnering directly with the frontier AI labs building what's next.
Why join Sunset now:
The majority of our pipeline comes from referrals: VCs, lawyers, founders, CFOs who we’ve built partnerships with. That's worked, but we need to grow even faster and with more predictability. We're looking for a Growth Marketer to build an acquisition engine across both of our motions: Wind-down and Data Partnerships. You'll own top-of-funnel growth end-to-end, experimenting across paid, SEO/AEO/GEO, content, web, and more to find what actually works, then scale it.
What You'll Do
At its core, Sunset was founded to help founders. We started by supporting startups through shutting down, but we've since expanded into unlocking a new revenue stream for all types of businesses.
In 2025, we earned a secret: the data every company generates on a daily basis (collaboration, communication, building) is some of the most valuable training data in the world. Public and synthetic can only get frontier models so far, so the next generation of model progression depends on real, proprietary data grounded in how actual businesses operate. We're a primary source of it, partnering directly with the frontier AI labs building what's next.
Why join Sunset now:
- We've scaled from $0 to a $XXM run rate in a matter of months
- We've raised from top-tier investors (Floodgate, Afore, Ludlow, Hustle Fund, etc.)
- We're small enough that you'll carry outsized responsibility and grow as fast as the company does
- You'll partner and build for the fastest and most important companies in the world
- You'll be a part of building a massive, category-defining business from the ground floor
The majority of our pipeline comes from referrals: VCs, lawyers, founders, CFOs who we’ve built partnerships with. That's worked, but we need to grow even faster and with more predictability. We're looking for a Growth Marketer to build an acquisition engine across both of our motions: Wind-down and Data Partnerships. You'll own top-of-funnel growth end-to-end, experimenting across paid, SEO/AEO/GEO, content, web, and more to find what actually works, then scale it.
What You'll Do
- Own top-of-funnel growth end-to-end: pick channels, run experiments, and scale what works
- Generate qualified marketing leads (MQLs) for both our Wind-down and Data Partnerships motions
- Build and ship your own landing pages, campaigns, and workflows using AI tools, rather than waiting on a dedicated design or engineering team
- Make fast calls with incomplete data: kill what's not working quickly, double down on what is
- Track and report your own results honestly, since experimentation is worthless without real measurement
- Number of marketing qualified leads generated
- You're excited about building in-person, 5 days a week, from our office in Dumbo
- You want to work hard and strive for world-class levels in performance
- 3-5 years in growth or performance marketing, ideally somewhere early-stage where you owned channels end-to-end
- You thrive in ambiguity: no fixed playbook exists yet, and you're comfortable making fast decisions with incomplete data
- Creative and technical self-sufficiency: you build real things yourself (landing pages, workflows, automations) with AI tools, rather than briefing someone else
- Genuine experimenter: breadth over narrow-channel depth, always testing something new
- Data-literate: can read your own results well enough to know what's actually working
- Experience marketing to founders/startups or other B2B/technical buyers
- Familiarity with AI training, data licensing, or model evaluation
- Experience launching a channel from zero, with no existing playbook to follow
- $175K-$235K base meaningful equity
- 100% covered medical, dental, and vision
- Unlimited PTO
- Free gym workout class memberships (via Wellhub)
- $500 desk allowance
- Intro Chat (20 min): mutual fit and interests
- Channel Strategy Review (1hr): walk through past campaigns and experiments
- Take home: propose a growth experiment or channel test
- Onsite (3 hrs): present your proposal, meet the team, have snacks
- References -> Offer
Salary : $175,000 - $235,000