What are the responsibilities and job description for the Growth Marketer position at Hey Nouri?
Company Description Hey Nouri is the first AI-powered virtual obesity clinic for kids, providing insurance-covered, evidence-based pediatric care directly in the home. The platform combines personalized nutrition guidance, behavioral coaching, pediatric specialists, and medications, including GLP-1s, to support sustainable health outcomes. Using AI triage and smart, gamified tools, Hey Nouri mirrors the most effective in-person programs at scale. Team members contribute to an innovative, mission-driven environment focused on improving pediatric health access and quality.
Role Description You're our first growth hire, and you'll own the entire growth engine — acquisition, activation, and early retention. This is a hands-on builder role, not a strategy-deck role. You'll be in the ad platforms writing and shipping campaigns, in the analytics untangling what's actually working, and in the lifecycle tools building the flows that turn a click into an enrolled, retained patient. You'll run experiments weekly, kill what doesn't work, and double down on what does. If you want a big team and a big budget on day one, this isn't it. If you want to build the machine yourself and then scale it, keep reading.
What you'll own
You'll run paid acquisition across Meta, Google, Tiktok and emerging channels — building campaigns, managing budgets, and driving CAC down while volume goes up. You'll own the full funnel from ad impression through enrollment, which means landing pages, conversion rate, and the handoffs in between are yours too. You'll build and optimize lifecycle marketing across email and SMS — the onboarding, and retention flows that compound over time. You'll design and run a constant cadence of experiments across creative, audiences, landing pages, and messaging, and you'll set up the measurement to know which ones won. And you'll own the growth data layer closely enough to trust your own numbers — attribution, event tracking, and the dashboards that tell you what to do next.
Qualifications
- 4 years of hands-on growth marketing at a consumer or DTC brand, ideally one you helped scale from early traction to real volume
- Personally managed meaningful paid budgets across Meta and Google, with the CAC and ROAS receipts to prove it
- Built and owned lifecycle flows (email SMS) in a tool like Klaviyo, Iterable, or Customer.io — hands on keyboard, not just briefing others
- Comfortable in the data: you build your own reports, reason about attribution, and don't wait on an analyst to know what's working
- A relentless experimenter — you find the constraint, ship the test, read the result honestly, and move
- Owner's instincts: this is a first, hands-on growth hire, so you're building the machine yourself before you scale it
Bonus points:
- Consumer subscription or membership experience, where retention and LTV are the whole game
- Fluency with a modern analytics stack (GA4, Amplitude, or similar) and comfort writing basic SQL
- Experience with server-side tracking (CAPI) and privacy-safe marketing — we handle sensitive health data, so clean, compliant tracking matters
- A parent's-eye view or genuine interest in kids' health
What we offer:
- Hybrid in NYC — 3 days a week in-office, in the room where it's being built
- Competitive salary and meaningful early-stage equity
- Full ownership to build and scale the growth engine from the ground up — this is yours