Brand Marketing Director

Marketing Director (E-Commerce Brand Community Growth)

Build the Brand. Grow the Community. Make It Happen.

Black River / Summit Products is growing, and we’re not looking for someone to simply “run marketing.” We’re looking for someone to own it, build it, and push it forward. We make products for people who actually use their vehicles; UTV riders, hunters, tradesmen, and everyday folks who expect their gear to work. From UTV glass to B-Van accessories to our MATRIX truck toppers, we’re building a brand that stands for durability, reliability, and real-world use. This role brings everything together, brand, e-commerce, dealers, and community.

What You’ll Own

Build a Brand People Respect
You will shape and grow the Black River brand across all product lines, creating messaging that connects with real users, not corporate fluff, while ensuring consistency across digital channels, dealer networks, and in-field presence.

Own E-Commerce Growth (Core to This Role)
You will lead the performance of our website and online sales channels, manage and grow e-commerce partners and marketplaces, and optimize the full funnel from traffic and conversion to AOV and retention, turning online activity into real revenue.

Drive Demand That Converts
You will plan and execute campaigns designed to generate actual sales, leading digital, content, and social strategies with a focus on performance, continuous testing, and improvement.

Build & Lead the Community (Big Opportunity)
You will oversee and lead our Social & Community Manager while building a strong, authentic community around the brand. Including riders, hunters, tradesmen, and dealers. The goal is to create engagement that goes beyond likes, driving loyalty, trust, and advocacy. You will also work with partners, influencers, and industry relationships to expand reach and credibility.

Launch Products That Hit
You will lead go-to-market execution for new products and expansions, ensuring launches drive both awareness and revenue while working closely with sales and operations to execute cleanly.

Execute & Scale with Modern Tools
You will operate in a fast-moving environment where speed matters, leveraging modern tools, including AI, to improve content creation, campaign development, e-commerce optimization, and product marketing support. The focus is on eliminating repetitive work and prioritizing growth and strategy while staying curious about better ways to execute.

Support Dealers & Partners
You will help dealers sell more by providing better tools and marketing support, creating pull-through demand that strengthens the network, and building strong relationships with partners and vendors.

Execute & Lead
You will manage multiple priorities without losing momentum, build and lead a lean, high-performing marketing function, and stay hands-on in execution. This is a doer role that requires energy, accountability, and urgency.

What We’re Looking For

• Experience leading marketing while actively executing
• Strong background in e-commerce
• Experience managing people (social, content, or agency partners)
• Experience across B2B and B2C (dealer direct)
• Scrappy, driven, and able to make things happen
• Comfortable in a fast-moving, build-as-you-go environment

Bonus if you’ve worked in:

• Automotive aftermarket
• Outdoor / off-road / hunting
• Equipment or blue-collar industries

What Success Looks Like

• A growing, engaged Black River community
• Strong and consistent e-commerce revenue growth
• Dealers actively promoting and selling our products
• Product launches that create momentum and traction
• Marketing that clearly drives business, not just activity

Compensation & Perks

• Base salary (based on experience)
• Performance incentives tied to growth
• High ownership, high impact role
• Opportunity to build a brand and community from the ground up

Why Black River?

This isn’t a role where you manage a polished system; it’s where you build one, grow it, and own the outcome. If you want predictable and slow, this isn’t it. If you want to build a brand, grow a community, and make a real impact, this is the opportunity.

Candidate Filter (Read Before You Apply)

This role is NOT a fit if:

• You’ve only worked in large teams where execution was handed off
• You prefer managing agencies instead of owning the work
• You focus more on impressions than revenue and results
• You need everything fully defined before acting
• You’re uncomfortable being accountable for outcomes

This role IS a fit if:

• You’ve built or grown something and can prove it
• You’re comfortable owning e-commerce performance (not just traffic)
• You can lead people and jump in to execute
• You move fast, make decisions, and adjust quickly
• You take pride in making things happen, not just planning them

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Application Question(s):

• Walk us through a time you directly improved an e-commerce channel. What did you change, and what were the measurable results?
• Tell us about something you built from scratch, campaign, channel, or system. What worked, what didn’t, and what would you do differently?
• What marketing metric do you care about most and why?
• How would you build a strong community around a brand like Black River?
• You have limited budget and need to grow revenue fast, where do you focus first and why?
• How do you balance leading a team while still staying hands-on?
• Tell us about a marketing initiative that didn’t work. What happened, and what did you change?
• Review our website and product offering. Where you see the biggest growth opportunity?
• Please send your Portfolio if you have one to my email. etrujillo@summit-products.com

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 4 years (Required)

Location:

• Altoona, IA 50009 (Required)

Work Location: In person