What are the responsibilities and job description for the Marketing Director position at VizyPay?
Vizonian Life
#TeamVizy is leading the technology-payment processing space. Our culture is built on trust, transparency, technology, and talent. We are the voice for business owners by putting money back into their pockets and eliminating up to 100% of their processing fees.
It’s time to #lovewhatyoudo and be your authentic self! Yes, we hold each other accountable if you’re successful, we’re all successful - this is why we #workhardplayhard so #LFG!
The Gig
Develops and executes the overall marketing strategy to boost brand awareness, market share, and revenue, leading teams, analyzing data, and aligning marketing with company goals through campaigns, branding, digital channels (SEO, social media, content), and performance reporting. Bridge creative vision with data-driven decisions, collaborating across departments with People Strategy, Sales, Product, and Technology.
- Lead and manage the marketing team, aligning strategies with overall business goals.
- Developing and implementing media and marketing strategies based on company objectives and goals.
- Manage digital marketing projects, details, timelines, and workflows.
- Drive digital strategy, content marketing, social media, and email campaigns across various channels.
- Keep up with industry trends, media technology, and best practices.
- Lead and execute trade show strategies to ensure brand presence and effectiveness.
- Develop, track, analyze, and report on marketing KPIs and ROI, using insights to guide future strategy.
- Manage and lead our Look Local First initiative, supporting Look Local First community events, including the LLF Golf Classic, Sip' n' Shops, and LLF Friday events.
- Raise awareness and sponsorships with businesses and supporters for Look Local First initiatives.
Ready to Level-Up?
- Bachelor's degree in Marketing, Business, or related field, or equivalent of education and experience.
- 5 years of experience in corporate marketing or sales marketing.
- Experience leading a marketing team and lead generation.
- Deep knowledge of digital marketing tools and platforms (e.g., social media, analytics).
- Experience with CRM tools, specifically with HubSpot.
- Excellent communication, creativity, and strategic thinking.
- Strong analytical, problem-solving, and leadership skills.
- Industry experience is a plus.
Take your Career to the Next Level!