What are the responsibilities and job description for the Digital Marketing Specialist position at Summit Logo?
Ready to make an impact? At Summit Credit Union, we believe in empowering people to achieve their dreams—and we need your digital marketing expertise to help us do it! As a Digital Marketing Specialist, you’ll be at the heart of our marketing team, driving brand awareness, member engagement, and product adoption through innovative digital campaigns. If you love crafting compelling content, optimizing email strategies, and staying ahead of social trends, this is your chance to shine.
What You’ll Do
- Manage and optimize email, social media, and SMS campaigns.
- Plan and publish content across digital platforms.
- Repurpose posts, videos, and blogs for broader reach.
- Monitor social channels and protect brand reputation.
- Create and launch personalized email campaigns.
- Track performance metrics and recommend improvements.
- Act as the marketing automation expert.
- Collaborate with teams and partners to meet goals.
- Provide reporting to show ROI and guide improvements.
- Keep marketing files and systems organized.
Capability Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
- Minimum 2 years of hands-on experience in social media marketing and email automation.
- Demonstrated expertise with platforms like Sprout Social and Salesforce Marketing Cloud.
- Solid understanding of web technologies including HTML, SQL queries and AMPScript.
- Strong knowledge of global email compliance regulations and requirements.
- Proficiency in project management, prioritization, and meeting deadlines in a fast-paced environment.
- Excellent written and verbal communication skills.
- Knowledge of digital compliance and accessibility standards.
Why You’ll Love Working Here
At Summit Credit Union, we’re more than a financial institution—we’re a community. We believe in making life better for our members, employees, and the communities we serve. Here’s what you can expect when you join our team:
- A Culture of Collaboration: Work with passionate, innovative professionals who value teamwork and creativity.
- Growth Opportunities: We invest in your development with training, mentorship, and career advancement paths.
- Competitive Benefits: Enjoy a comprehensive benefits package, including health, dental, vision, 401(k) with employer match, and generous paid time off.
- Work-Life Balance: Flexible schedules and hybrid work options to help you thrive personally and professionally.
- Community Impact: Be part of an organization that gives back through volunteer programs and local initiatives.
Required Statement Sections
- Physical Demands of Position: While performing the duties of this position, the employee is required to sit, stand and walk, use hands and fingers. The employee occasionally must reach above and below shoulder level, and lift/push/pull and/or carry up to 10 pounds.
- Environmental/Working Conditions: Works in a typical administrative setting with climate control and appropriate lighting. Travel to branches requires exposure to outdoor and traffic conditions.
- Equipment Used: Variety of office equipment (telephone, printer, pc, mobile devices, etc).
- EEO Statement: At Summit Credit Union, we are committed to providing Equal Employment Opportunity regardless of race, color, religion, sex, age, national origin, disability, military and veteran status, sexual orientation, gender identity, marital status or any other characteristic protected by local, state, or federal law. We embrace diversity and believe that inclusion is critical to our success as a credit union. Different makes us better. Employment decisions are made based on qualifications, merit, and business need.