What are the responsibilities and job description for the Digital Marketing Specialist position at Arrow Lift?
Do you have a passion for digital marketing technology, analytics, and optimizing online performance? Are you a problem-solver who loves diving into data, integrations, and tracking systems to make marketing smarter and more effective? Do you want to be part of a healthy and growing company with a great culture? If so, we want you to join our growing marketing team at Arrow Lift!Arrow Lift is a family-owned company dedicated to improving lives through exceptional accessibility solutions — and we’re equally committed to growing our impact online. We’re seeking a Digital Marketing Specialist to support our Digital Marketing Manager in driving measurable performance across our digital channels. This is a hands-on technical role focused on analytics, automation, web tracking, and optimization.As a Digital Marketing Specialist, you will help implement and maintain marketing technologies, optimize lead attribution, ensure data accuracy, and improve our digital campaign performance. You’ll collaborate closely with our marketing manager, external vendors, and internal teams to keep our digital ecosystem running smoothly and efficiently.ResponsibilitiesManage Google Tag Manager (GTM), Google Search Console, Google Analytics, and other SEO tools for accurate tracking and campaign performance analysisMaintain and optimize marketing technology integrations between advertising platforms, CRM, and web forms to ensure accurate data flow and lead attributionImplement and troubleshoot marketing automation and data workflows, improving the efficiency and reliability of campaign reportingCollaborate with the Digital Marketing Manager to refine conversion tracking, analyze results, and support continuous optimizationAssist in developing and executing technical SEO strategies, including site audits, structured data, and schema implementationSupport cookie compliance and user consent managementParticipate in A/B testing, CRO initiatives, and data-driven decision makingProvide insights and technical support for marketing campaigns, website updates, and analytics dashboardsStay current with evolving web analytics, ad tech, and SEO trends Essential Qualifications3 years of experience in digital marketing, marketing operations, or analyticsStrong working knowledge of Google Tag Manager, Google Ads, and GA4Experience managing digital marketing integrations and tracking tools such as call tracking, workflow automation, and behavioral analytics systemsFamiliarity with social and programmatic advertising Firm grasp of lead attribution models and data integrityTechnical SEO knowledge — site audits, metadata, crawl optimization, structured dataStrong verbal and written communication skillsStrong analytical skills and attention to detailAbility to work collaboratively and communicate technical information clearlyComfortable managing multiple projects in a fast-paced environmentPreferred QualificationsAssociate’s or Bachelor’s degree in Marketing, Communications, Information Systems, or related fieldExperience with JavaScript, HTML/CSS, or light web developmentFamiliarity with CRM systems and marketing automation platformsUnderstanding of cookie consent, GDPR, and privacy compliance best practicesPrior experience in home services, accessibility, or B2C service industries a plusJob Type: Full-timeSalary: $65,000 to $75,000 (plus bonus)Benefits:401(k) with company matchingHealth, dental, and vision insuranceFlexible spending accountPaid time off Professional development and training opportunitiesWork Location: Madison, WI
Salary : $65,000 - $75,000