What are the responsibilities and job description for the CONTENT MARKETING MANAGER position at Substrata?
About Substrata
Substrata is a growing bio-chemical manufacturing company that specializes in enzyme-based solutions. We develop environmentally conscious products that enhance soil performance, reduce dust, and support more efficient, sustainable operations across infrastructure, agriculture, and industrial applications.
Our solutions are used globally across public works, road construction, mining, oil & gas, agriculture, and renewable energy sectors—helping organizations solve challenges related to road stability, dust control, and long-term durability.
Our flagship product, Perma-Zyme, is widely used by counties and contractors to build longer-lasting, lower-maintenance unpaved roads without relying on constant chemical reapplication.
As demand grows across the U.S. and internationally, we are continuing to expand and invest in marketing to better educate our customers and support our sales team.
Job Summary
The Content Marketing Manager is a high-impact role responsible for leading content strategy and execution across key organic channels, including blog, email/CRM, social media, and video.
Working closely with the Director of Marketing, you will serve as our brand storyteller—translating complex, technical concepts into clear, compelling content that resonates with B2G and B2B audiences, including county engineers, public works leaders, and contractors.
This role focuses on creating content that not only educates but drives measurable business outcomes. Success is defined by the ability to increase traffic, generate qualified leads, and contribute to pipeline growth through effective content and distribution.
The ideal candidate is both creative and data-driven, with the ability to think strategically while also executing content hands-on, including writing, filming, editing, and publishing content across platforms.
How You Will Make An Impact
This role is responsible for driving measurable impact through content—not just producing it. Success will be evaluated based on improvements in engagement, traffic, lead generation, and contribution to pipeline growth.
KPI/Goal Expectations
Within 1 Month You’ll:
Substrata employees are guided by company values. In line with company values, we provide the following benefits:
Substrata is a growing bio-chemical manufacturing company that specializes in enzyme-based solutions. We develop environmentally conscious products that enhance soil performance, reduce dust, and support more efficient, sustainable operations across infrastructure, agriculture, and industrial applications.
Our solutions are used globally across public works, road construction, mining, oil & gas, agriculture, and renewable energy sectors—helping organizations solve challenges related to road stability, dust control, and long-term durability.
Our flagship product, Perma-Zyme, is widely used by counties and contractors to build longer-lasting, lower-maintenance unpaved roads without relying on constant chemical reapplication.
As demand grows across the U.S. and internationally, we are continuing to expand and invest in marketing to better educate our customers and support our sales team.
Job Summary
The Content Marketing Manager is a high-impact role responsible for leading content strategy and execution across key organic channels, including blog, email/CRM, social media, and video.
Working closely with the Director of Marketing, you will serve as our brand storyteller—translating complex, technical concepts into clear, compelling content that resonates with B2G and B2B audiences, including county engineers, public works leaders, and contractors.
This role focuses on creating content that not only educates but drives measurable business outcomes. Success is defined by the ability to increase traffic, generate qualified leads, and contribute to pipeline growth through effective content and distribution.
The ideal candidate is both creative and data-driven, with the ability to think strategically while also executing content hands-on, including writing, filming, editing, and publishing content across platforms.
How You Will Make An Impact
- Content Strategy Development
- Develop and manage a multi-channel content strategy aligned to business and marketing goals
- Identify high-impact content opportunities across blogs, email, social, website, and video channels
- Research industry trends and customer insights to inform content direction
- Partner with internal teams to ensure messaging aligns with brand positioning and growth initiatives
- Strategize a testimonial collection and production process
- Content Creation, Production & Management
- Own the full lifecycle of content production from ideation to distribution
- Create and maintain an editorial content calendar across all channels
- Write and edit high-quality:
- Email campaigns and nurture sequences
- Website and landing page content
- Blog articles and thought leadership pieces
- Capture and produce multimedia content, including:
- Filming short-form and long-form video content (on-site and in-field when needed)
- Taking photos for use across social, web, and marketing materials
- Editing and repurposing video content for social platforms (e.g., TikTok, Instagram Reels, Facebook, LinkedIn)
- Ensure all content is on-brand, optimized for SEO, and tailored to platform best practices
- Owned Channels (CRM, Social, Blog, Video)
- Maintain a consistent and strategic cadence across CRM, blog, and social media channels
- CRM & Email Marketing:
- Own and evolve email marketing strategy to drive engagement and conversions
- Build and optimize nurture campaigns and newsletters
- Organic Social Media:
- Develop and manage social media calendars
- Publish and optimize content across platforms
- Drive audience engagement and community growth
- Video & Short-Form Content:
- Create platform-native video content tailored to TikTok, Instagram, and LinkedIn
- Continuously test and iterate on content formats to improve engagement and reach
- Blog & Website Content:
- Create, edit, and publish SEO-driven blog and website content
- Align content with keyword strategy and inbound lead generation goals
- Performance Tracking & Optimization
- Define KPIs and track performance across content and channels
- Analyze metrics such as engagement, traffic, conversions, and lead generation
- Use insights to continuously refine content strategy and improve performance
- Cross-Functional Partnership
- Collaborate with in-house graphic designer, sales team, and leadership team to produce high-quality content
- Partner with internal subject matter experts (sales, technical, leadership) to develop compelling, credible content
- Support broader marketing initiatives, including webinars, podcasts, digital ad campaigns, and brand-building efforts
- 3–5 years of experience in content marketing, social media, or related roles
- Experience creating content for B2G, B2B, technical, industrial, or public sector audiences preferred
- Strong writing, editing, and storytelling skills across formats
- Proven ability to create and edit video and photo content for social and digital channels
- Experience filming and producing short-form video content (iPhone or camera-based)
- Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut, CapCut, or similar)
- Hands-on experience with HubSpot (or similar CRM/email platform)
- Strong understanding of social media platforms and content best practices
- Solid understanding of SEO, keyword strategy, and content optimization
- Excellent organizational, planning, and calendar management skills
- Self-motivated, proactive, and comfortable working in a fast-paced environment
This role is responsible for driving measurable impact through content—not just producing it. Success will be evaluated based on improvements in engagement, traffic, lead generation, and contribution to pipeline growth.
KPI/Goal Expectations
Within 1 Month You’ll:
- Establish baseline performance metrics across social, email, and web content
- Identify key opportunities to improve content performance and audience engagement
- Prepare initial content aligned to business priorities and begin testing messaging and formats
- Build a structured content calendar aligned to lead generation goals
- Improve social media engagement rates
- Increase content-driven traffic to the website from social and organic channels
- Begin contributing to lead generation through content and campaign support
- Establish a consistent testing and optimization cadence across content formats, messaging, and channels
- Align content performance with campaign and business objectives
- Drive sustained growth in social audience, engagement, and brand visibility
- Contribute to lead volume growth and improved conversion rates through optimized content and campaigns
- Establish a repeatable, high-performing content and distribution strategy across channels
- Demonstrate clear impact of content on pipeline generation and marketing performance
- Continuously optimize content based on data, improving engagement, traffic, and conversion efficiency over time
Substrata employees are guided by company values. In line with company values, we provide the following benefits:
- Base Salary plus quarterly bonus plan
- Health, Dental, and Vision Insurance
- Short- and Long-Term Disability
- 401k matching
- 4 Weeks Paid Time Off
- 7 Paid Federal Holidays
- Fun and supportive work environment