Digital Ad Sales Lead

Digital Ad Sales Lead

About Subset:

Subset is an ad tech and digital agency that offers creative and media services to advertising agencies and direct clients across all market sizes. Established in 2018, we listen to each client's needs and goals, keeping our approach practical, thoughtful, adaptable, and a little unconventional.

The Role:

Subset is seeking a driven, results-oriented Digital Ad Sales Lead to grow revenue by selling our full suite of digital advertising services and solutions to brands and agencies. You'll lead new business development across a broad portfolio spanning media, creative, data, and technologies.

Our Services:

• Media Delivery: Reach audiences across display, video, CTV, audio, social, native, search, and DOOH.
• Creative Development: Design campaign concepts, messaging, copy, and visual layouts for digital advertising across channels, placements, and formats.
• Integrated Solutions: Use AI-powered campaign strategy (Focus), data collaboration beyond traditional audience targeting (Fuse), AI-enhanced messaging and design (Fluent), and reporting that turns campaign data into actionable insights.

The ideal candidate is a consultative seller who finds new business, builds trusted client relationships, and translates client objectives into effective digital advertising plans. You'll own the sales process from prospecting and relationship development through close, while meeting or exceeding revenue targets.

The Responsibilities:

New Business Development

• Identify, prospect, and win new advertising clients through structured outreach, including cold calling, email, LinkedIn, industry events, networking, and referrals.
• Build and maintain a healthy pipeline of qualified opportunities from first contact through close.
• Develop relationships with key decision-makers at brands, agencies, and marketing organizations.

Consultative Selling

• Partner with brands and agencies to understand their business, marketing, and advertising goals.
• Translate client needs into custom campaign strategies that draw on media, creative, data, and technology.
• Clearly communicate the value of programmatic, data-driven, and AI-powered advertising.

Presentations, Pitches & Closing

• Collaborate with creative, strategy, and other internal teams to develop media kits, presentations, proposals, and pricing.
• Lead client presentations and pitches, adapting the narrative to each audience and decision-maker.
• Negotiate contracts and close deals to reach sales targets.

Account Management & Growth

• Serve as an initial point of contact for clients, working closely with Account Management and Ad Operations to ensure a smooth client experience.
• Stay current on campaign execution and performance, share results, and identify optimization opportunities.
• Review post-campaign reporting and identify opportunities for upsell, expansion, and renewal.

Pipeline & Sales Operations

• Maintain accurate tracking and records of sales activity, forecasts, and client communications.
• Record progress against revenue goals and use pipeline data to prioritize your time and improve results.

Industry Fluency

• Stay current on digital advertising trends, programmatic technology, AI in advertising, audience and data solutions, competitor offerings, and emerging industry standards.
• Bring market knowledge, new ideas, and relevant industry insights to client conversations and internal strategy.

Qualifications & Requirements:

• Experience: 3 years of success in digital media sales, agency sales, programmatic advertising, or a related field, with a track record of closing custom advertising campaigns.
• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
• Industry Knowledge: Strong understanding of the digital advertising ecosystem, including CPM pricing models, programmatic buying, audience and data targeting, and major advertising platforms and integrations.
• Communication Skills: Exceptional verbal, written, and presentation skills, with the ability to explain complex programmatic, data, and AI concepts clearly to non-technical stakeholders.
• Sales Mindset: Self-motivated, organized, persistent, and resilient, with strong negotiation skills and the ability to own the full sales cycle from prospecting through close and expansion.
• Collaboration: Able to work independently while collaborating effectively with cross-functional teams.
• Technical Skills: Proficiency with sales and workflow tracking tools, Google Workspace, and Microsoft Office (particularly Excel/Google Sheets and PowerPoint/Google Slides).

Compensation & Work Environment:

• Compensation: Competitive base salary with performance-based variable compensation tied to individual and company results.
• Work Location: Flexible work arrangement, with location expectations based on business needs and team collaboration.
• Travel: Occasional travel may be required for client meetings, industry events, and company gatherings.
• Availability: Ability to collaborate across teams and accommodate occasional client or industry-related meetings outside standard business hours.
• Employment: Full-time position with benefits and other company-provided offerings