Marketing Communications Writer II

Content Creation & Product Storytelling

• Write, edit, and refine compelling copy for websites, product pages, brochures, email campaigns, sales tools, and other marketing assets, ensuring adherence to brand guidelines.
• Translate technical specifications, performance features, and design intent into clear, engaging, customer-appropriate language.
• Concept brand campaign themes and develop copy for print advertising, luxury shelter magazines, paid social media (including video), and other high-visibility marketing placements.
  
  

Brand Advocacy & Content Accuracy

• Serve as a steward of brand voice, tone, and messaging, ensuring a cohesive luxury experience across all touchpoints.
• Ensure content accuracy, terminology consistency, and alignment with established product narratives and positioning.
• Maintain high editorial standards through proofreading, fact-checking, and version control.
  
  

Cross-Functional & Tactical Support

• Collaborate with Marketing and cross-functional partners (design, product, sales, training) to execute communications that align with broader marketing strategies and value propositions.
• Respond to copy needs from sales teams and distributors, maintaining messaging consistency across regions and markets.
• Support corporate and internal communications as needed, including social media posts, press releases, internal newsletters, and corporate events.
  
  

Product & Brand Knowledge Development

• Build and maintain strong working knowledge of Sub-Zero, Wolf, and Cove products and technologies through hands-on learning and collaboration with internal teams.
  
  

Workflow, Tools & Process Excellence

• Execute assignments within established workflows and project management systems, meeting deadlines and managing multiple projects simultaneously.
• Collaborate using shared creative and productivity tools such as Figma, Miro, Loop, and related platforms.
• Use AI-powered tools (including Microsoft Copilot) to support research, drafting, editing, and optimization while maintaining human judgment and brand quality.
  
  

Measurement & Continuous Improvement

• Partner with marketing teammates to review engagement and performance data and apply insights to optimize future content.
• Contribute ideas to improve content clarity, usability, and production efficiency over time.
  
  

We Value Our Employees By Providing

• Competitive compensation based on skills
• Industry leading health, dental, and vision plans
• Generous 401 (K) savings and profit sharing
• On-site UW Health clinic, fitness center, and walking paths
• Education assistance and internal training programs
• Electric vehicle charging
• Maternity & paternity leave
• Interested in learning more on our robust benefits package we offer? Click here!
  
  

This position requires a pre-employment drug/alcohol test and background check, which will be administered after a conditional job offer is extended. A negative drug/alcohol test result is required for employment. Refusal to take the test or a positive result may disqualify a candidate from further consideration. All drug testing will be conducted in accordance with federal and state laws.