Sales Analyst

The Sales Analyst is responsible for driving actionable insights across retail customers and channels using retailer POS and syndicated data. This role supports national and key account sales teams by analyzing distribution, velocity, pricing, promotion, and assortment performance to fuel profitable growth and managing reporting across top accounts.

The ideal candidate brings experience in CPG analytics, Nielsen/Circana syndicated data, and reporting experience, with the ability to translate data into compelling stories for commercial leadership.

Key Responsibilities

• Analyze retailer POS data to evaluate sales performance, distribution (ACV/TDP), velocity, pricing, promotions, and assortment effectiveness
• Leverage Nielsen syndicated data to assess category trends, competitive performance, market share, and whitespace opportunities
• Build and maintain Power BI dashboards, scorecards, and executive-ready reporting for Sales and Commercial Leadership
• Provide customer- and channel-specific insights for key retailers (e.g., grocery, mass, club, convenience, e-commerce)
• Ensure consistency and accuracy across retailer and syndicated data sources
• Improve and automate analytics processes to increase speed, scalability, and self-service reporting

Required Qualifications Include the Following:

• 3 years of experience in sales or commercial analytics within a CPG environment
• Strong experience working with retailer POS data (e.g., Walmart, Target, Kroger, Costco, etc.)
• Hands-on experience with Nielsen/Circana syndicated data and retailer data sources (Circana/IRI, SPINS, retailer portals, Numerator)
• Advanced MS Excel skills including vlookup and managing large sets of data
• Strong ability to translate data into insights that influence sales strategy and execution
• Excellent communication and organizational skills
• Experience supporting national or key account sales teams in CPG
• Power BI experience preferred
• SQL experience preferred
• Experience working across multiple channels, including brick-and-mortar and e-commerce

Key Competencies Include the Following:

• Analytical Skills: Leverage insights, competitive trends, and fact-based storytelling to identify opportunities and drive growth.
• Business & Financial Acumen: Understand the impact of customer and channel performance on overall business results, and adjust strategies to achieve profitable growth.
• Collaboration & Leadership: Foster a culture of accountability and teamwork, aligning internal and external partners to deliver against company goals.

What We’re Looking For

• A proactive, energetic team player with a strong sense of urgency and results orientation.
• A strategic thinker who uses data to shape customer strategies and execution plans.
• A confident communicator with excellent written, verbal, and presentation skills.
• Someone who thrives in a fast-paced environment and acts as a brand ambassador in every interaction.