What are the responsibilities and job description for the Performance Creative Strategist position at StudyFetch?
Performance Creative Strategist
Location: Beverly Hills, CA (On-Site)
Team: Growth/Marketing
About StudyFetch
StudyFetch is the #1 AI-native learning platform globally, transforming how millions of students learn through personalized AI-powered education. We're growing fast with backing from top-tier investors and a mission that's redefining the future of education and ethical learning.
About the Role
We're looking for a Performance Creative Strategist who lives and breathes Facebook ads. You'll be obsessed with finding the hooks, angles, and messaging that make B2C consumers stop scrolling and convert.
You'll lead creative strategy for our paid social campaigns by analyzing competitor ads, developing test hypotheses, and writing scroll-stopping copy. You'll work with our in-house teams (static designers, UGC marketing managers, and media buyer) to rapidly produce and iterate on ad creative.
Key Responsibilities
- Competitive intelligence: Monitor ads from top B2C apps (especially edtech, productivity, and subscription apps) using tools like Meta Ad Library to identify winning angles
- Develop test hypotheses: Build frameworks for creative testing (new hooks, pain points, social proof angles, messaging variations) based on performance data and organic learnings
- Write high-converting ad copy: Craft headlines, hooks, and CTAs for static ads, video overlays, and UGC content that drive app installs and subscriptions
- Brief and coordinate production: Direct our static designer on which angles to execute, providing clear creative direction and copy
- Light video editing: Use CapCut (or similar video editing tools) to add copy overlays to videos and splice in product footage to create multiple test variations quickly
- Analyze and iterate: Review performance data with media buyer to identify why creatives win or lose, and apply learnings to the next test cycle
- Lead creative standups: Run standups to review performance metrics, surface insights, and prioritize the next batch of creative tests.
What We're Looking For
- 3-5 years in performance marketing creative, growth team, or mobile app company
- Deep understanding of B2C app marketing and what drives installs/subscriptions on paid acquisition
- Strong copywriting skills for direct response advertising focused on driving immediate action
- Experience with creative testing frameworks and hypothesis-driven experimentation
- Familiarity with ad performance metrics (CTR, CPA, CVR, CAC) and how creative impacts them
- Comfortable using Meta Ad Library to research competitor creative
- Basic video editing skills (CapCut or similar) to quickly mock up concepts
Bonus:
- Experience working closely with media buyers or as a media buyer yourself
- Background in mobile app growth, edtech, or subscription products
- Familiarity with UGC creator programs and performance influencer marketing
- Experience with Figma, Canva, or design tools to provide feedback to designers
What We Offer
- 100% employer paid Medical, Dental, and Vision Insurance
- 75% dependent coverage
- A high-growth, mission-driven team focused on transforming how students learn
Compensation range: $120,000 - $150,000 Base Salary
Salary : $120,000 - $150,000