Marketing & Growth Manager

Marketing & Growth Manager

Location: New York, NY (Hybrid Preferred)

Employment Type: Full-Time

Company: Studio Rose

About Studio Rose

Studio Rose is a founder-led fragrance company reimagining how the next generation discovers and experiences fragrance. Built around the idea of helping consumers "live life through rose-colored glasses," Studio Rose creates fragrances designed around moods, memories, and moments rather than traditional fragrance notes.

We are an early-stage, well-funded brand with ambitious growth plans and are looking for a hands-on marketing operator to help build our creator ecosystem, grow our customer base, and shape the future of our brand.

The Opportunity

We are looking for an execution-focused Marketing & Growth Manager to help drive customer acquisition, creator partnerships, influencer marketing, affiliate growth, and ecommerce initiatives.

This is not a strategy-only role. We're looking for someone who wants to roll up their sleeves, build programs from the ground up, and take ownership of growth initiatives that directly impact the business.

The ideal candidate has experience working at a high-growth direct-to-consumer (DTC) brand and is ready to take on significantly more ownership in their next role.

What You'll Do

Creator & Influencer Marketing

• Build and scale Studio Rose's creator and influencer community
• Identify, recruit, and manage micro-influencers and brand ambassadors
• Coordinate product seeding and gifting campaigns
• Develop and manage affiliate partnerships
• Source, organize, and secure usage rights for user-generated content (UGC)
• Track partnership performance and optimize creator programs

Growth & Performance Marketing

• Support paid marketing initiatives across Meta and other channels
• Help execute customer acquisition campaigns and growth initiatives
• Assist with testing and scaling paid advertising programs
• Monitor campaign performance and identify areas for optimization

Ecommerce & Customer Growth

• Partner with internal and external teams to drive ecommerce growth
• Support customer retention efforts alongside agency partners
• Utilize creator content to drive traffic, engagement, and conversion
• Analyze performance data to inform future campaigns and investments
• Contribute to initiatives across TikTok Shop, affiliate programs, and other emerging channels as the business grows

Cross-Functional Collaboration

• Collaborate with the founder and leadership team on growth initiatives
• Support brand partnerships, activations, pop-ups, and collaborations
• Contribute marketing ideas and insights while remaining highly execution-focused
• Participate in building and scaling the overall marketing function

What We're Looking For

Required Qualifications

• 2-5 years of experience in growth marketing, influencer marketing, creator partnerships, affiliate marketing, ecommerce marketing, or related fields
• Experience working for a high-growth DTC brand
• Hands-on experience managing influencer, creator, affiliate, or ambassador programs
• Strong understanding of customer acquisition and digital marketing fundamentals
• Ability to execute independently in a fast-paced startup environment
• Strong project management and organizational skills
• Excellent communication skills and attention to detail
• Analytical mindset with the ability to use data to make decisions

Preferred Qualifications

• Experience in beauty, fragrance, wellness, supplements, fashion, or other consumer brands
• Familiarity with Shopify
• Experience with Klaviyo
• Experience using influencer and affiliate platforms such as ShopMy or GRIN
• Exposure to Meta Ads Manager
• Experience with TikTok and TikTok Shop
• Experience working with user-generated content (UGC) programs

Who You Are

• A builder who enjoys creating systems and processes from scratch
• Highly execution-oriented and comfortable doing the work yourself
• Entrepreneurial and eager to take ownership
• Curious, adaptable, and eager to learn
• Excited by the opportunity to grow alongside an early-stage company
• Equally comfortable managing details and thinking about the bigger picture
• Motivated by responsibility and career growth opportunities

Why Join Studio Rose?

• Join a well-funded, fast-growing startup at an early stage
• Work directly with the founder and leadership team
• Build impactful programs from the ground up
• Gain significant ownership and visibility
• Help shape the future of an emerging consumer brand
• Opportunity for substantial career growth as the company scales