What are the responsibilities and job description for the Director of Sales Marketing position at Stu's Home Improvement Outlet?
Company Description Stu’s Home Improvement Outlet is a mission-driven retail operation that offers brand-new and open-box home improvement items at steep discounts, including furniture, flooring, lighting, appliances, tools, and more. Based in Dubuque, Iowa, the store serves as the retail arm of Restoration Works, a nonprofit focused on emergency home stabilization, youth mentorship, addiction recovery, and reentry support. Proceeds from every purchase help fund critical home repairs, accessibility ramps, and housing support for veterans, domestic violence survivors, and families rebuilding after crisis. Stu’s provides value to the community while creating meaningful employment opportunities for individuals seeking a second chance, including veterans and returning citizens. Team members work in a high-energy, community-focused environment with access to on-the-job training, cross-training, and leadership development.
Role Description The Director of Sales Marketing is a full-time, on-site role based in Dubuque, IA, responsible for driving store revenue, customer growth, and brand awareness in alignment with Stu’s mission. This role oversees sales operations, marketing strategies, and promotional campaigns to increase foot traffic, optimize inventory turnover, and maximize margins across home improvement categories. The Director leads and mentors the sales and customer service teams, sets performance goals, and monitors key metrics to ensure strong execution and a consistent, mission-centered customer experience. Daily responsibilities include developing local marketing initiatives, managing digital and traditional advertising, coordinating community partnerships, and ensuring cohesive messaging across in-store signage, social media, and outreach. The role collaborates closely with leadership at Restoration Works to align retail performance with broader nonprofit objectives and to support special events, fundraising activities, and veteran-centered programs.
Qualifications
- Strong skills in Sales and Business Development, with a track record of meeting or exceeding revenue targets in a retail or consumer-focused environment.
- Experience in Sales Operations, including pipeline management, forecasting, pricing strategies, and process optimization.
- Proven ability in Customer Service, with a focus on creating a welcoming, mission-oriented experience and resolving issues effectively.
- Team Management experience, including hiring, coaching, performance management, and building inclusive, high-performing teams.
- Additional beneficial qualifications: experience in retail or home improvement sectors; proficiency with CRM and POS systems; familiarity with local marketing, social media, and community outreach; strong analytical skills for interpreting sales data and KPIs; excellent communication, organization, and problem-solving abilities; ability to work on-site in Dubuque, IA; bachelor’s degree in Business, Marketing, or related field preferred but not required.